We provide informative articles and topics that focus on information for businesses of all types. Recent blogs to check out: • 3 Problems Your Accounting Firm Might Have and How to Fix Them • Cadillac Tax, HIT Tax, Medical Device Tax and CHIP Extension • Congress Delivers More Relief From Burdensome Taxes — Cadillac Tax Delayed Again Until 2022! Take a look below to see a sneak peek of one of this month’s blog topics!
A CHALLENGE FOR BRICK-AND-MORTAR BUSINESSES
Abandoned Carts For every online sale, there is going to be two or three abandoned carts.With the right abandoned-cart technology, you can recover some of this potential business and increase sales. Ensure your online shop is user-friendly and the cart process is simple. Upselling and Cross-Selling In many brick-and-mortar stores, there are extras near the checkouts that encourage impulse buys. It can be harder to display these small products online, as they can get lost on the website.That’s why you need to consider cross-selling software. Delivering Products One of the biggest challenges for e-commerce sites is delivering products to clients. Courier companies don’t always have the best reputations, but it’s the e-commerce store that can have its reputation damaged when packages don’t arrive as expected.You must carefully select couriers and ensure they match your expectations. Conclusion E-commerce is an important market, and brick-and-mortar stores should move into this area if they want to grow. However, it is necessary for businesses to display good online and logistic skills. Ensure you know how to market your online shop and deliver your products successfully. This article recently appeared on the Professional Liability Insurance Group’s blog. For more great resources and insight from Shayne Bevilacqua, be sure to visit ProtectUsBetter.com/blog .
It’s getting tougher to make an impact in the world of e-commerce, yet it’s still seen significant growth. In 2015, online sales were worth $1.6 trillion. In 2018, that figure is expected to grow to $2.5 trillion. Every year, hundreds of thousands of new e-commerce stores open.Those most successful are likely to have a brick-and-mortar presence, too.This is because of two main factors:These business owners have experience with their products and know how to sell them, and they also have the infrastructure to support their growth. There are several challenges that brick-and-mortar stores need to overcome to be successful in e-commerce. Here’s a quick overview and some simple solutions: Being Found Online Online stores need traffic, and getting web traffic can be a challenge.You can get traffic through social media, search engines, and paid advertising. Search engines are one source of traffic you can’t ignore, but finding your way to the top of any search engine is an uphill battle. Good SEO is a must and includes the following:
• Website optimization for speed, content, and user interface
• A sticky site with a low bounce rate that encourages visitors to stay on the page for a long time
• Lots of inbound links from relevant pages
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3 Professional Liability Insurance Group • www.ProtectUsBetter.com
Published byThe Newsletter Pro • www.NewsletterPro.com
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