Let's Talk Filters Aesthetic Adding filters to your photos enhances colors, highlighting your image. It creates a more memorable experience with the Social Brand on Social Media. By using the same filter on all your posts creates an aesthetic, not only to your individual posts, but your overall page. When people come across your community's page, this will increase your followers, engagement, and visits to our website. The two apps the Marketing Team recommends with a range of filters are TEZZA and LightRoom. See the key differences between the two below. When you decide on the App that is right for you, please use the same filter on each post to create your page's aesthetic.
*If there is an existing filter on Social Media, connect with your Manager to get access.
LIGHTROOM
vs.
TEZZA
Free
App costs money
Can create your own filter
Filters already built
More filter options
Limited Selection
Adobe Photo Editor
Paid version can filter videos
Other tools in app; crop,
photoshop, adjust lighting, etc.
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