STYLE GUIDE The Socialite Guide
Voice & Tone
Who We Are
Who We Are Not
Inclusive Casual Confident
Friendly Fun Trend Setting
Exclusive Formal Arrogant
Reserved Boring Dated
Words & Phrases To Avoid
Avoid
Use
Gym Sale Apartment
Fitness Center Promotion Home/Model Team Members Secure
Staff Safe
Tagging Guidelines
When utilizing/ resharing any of their media that is not our own, ALWAYS ask the individual if we can tag the individual or brand’s account prior to posting.
Include a tag in both the photo and story.
If this photo is taken on campus, add the university to the locations tab and tag the university. 26
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