KEY THREE ORA™ FACTORS
#1
#2
#3
Relevancy
Positivity
Consistency All major review sites should reflect the same ratings as the other sites. This gives prospects a better holistic view of community sentiment. If you are a 4 on Google, you should be a 4 on Apartments.com & Facebook.
Just as with all reputation, positive reviews are always better. If you look at the top- rated communities on J Turner's published list, all of them sit at a 4 star or higher. Combat negative reviews quickly and ask for reviews after a positive encounter with a resident or prospect.
All major review sites should reflect recent reviews. Put yourself in a prospect's position- they want to see what the community sentiment is like now and not how it was five years ago. This benefits us as we tend to improve reputation when we take over new communities.
Reputation Strategy ASKING FOR THE REVIEW Email Quick Responses Text Requests QR Codes, Resident Events, Tour Emails You are constantly having great interactions with your residents & prospects. Get credit for it!
RESPONSE MANAGEMENT Review Alert Summaries Feedback Notes (LIVE) & Internal Notes Survey Red Alerts
Training Sessions with Scott Davidson Monthly ORA Score Projection Report Survey Dashboard & Fall Move-In Survey ANALYZING YOUR SURVEY & REVIEWS
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