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Increase Brand Awareness
Increase Leads
Increase Engangement
Maintain a Consistent Schedule and Product
Gain More Relevant Followers
Improve Community Reputation & ORA Score
Increase Traffic to Community's Website
Outbound Marketing
Respond to Direct Messages and Comments
How to Rock this Role
Stay up-to-date on new creative trends, University events, Holidays, National events, updates to your community, specials, new businesses to town, etc. Work with your team to generate ideas on how to best translate these across our social media universe. Excel at taking creative direction, working collaboratively and integrating feedback. Proofread, edit, and review content for quality, value and uniqueness Manage the Perks Pass Program and actively be present in your community, town and on campus. Organize your posts, captions, resident events, and outbound marketing. Always be one step ahead, know what you are posting in advance.
Collaborate with your team, residents, local businesses, Social teams, University clubs, community, Student Marketing, etc. Understand the property’s aesthetic, vibe, residents who live there, target audience, market, University, and availability. Know your comps, stay
engaged with their occupancy, prelease, and resident events.
Strategize with your team on trends, best practices and ways to constantly improve content quality. Engage with your residents, prospects, and Instagram followers. Respond to DMs, comments, and interactive stories in a timely matter.
Create content for Instagram, Facebook, and Tiktok.
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