Tools for Success
Lead Sources
Instagram Boosts Being a super Socialite will bring leads to your community's website from representing your property on our Social Media Channels. Instagram, TikTok, and Facebook are lead sources for prospects when submitting a guest card. When you find a prospect interested in living with us make sure to submit the correct lead source. This helps our teams track where our sources are coming from and can help support with these accurate numbers. When looking at insights when a post reaches a lot of engagement, you may want to consider Boosting the post to reach a larger audience. Check with your Manager to see if the post is approved, you can then Boost from the community's Instagram account. This does cost money, so be strategic when boosting your posts. If you are having trouble getting your post approved, please reach out to studentmarketing@trinity-pm.com. Go to Community Profile 2. Below the post's image, tap Boost 3. Fill in the details of your ad, Goal (More website visits), Audience (Automatic), Budget (Check with Manager) How to Instagram Boost: 1.
Goal Sheets
Setting goals is important for long term success for leasing, social media engagement, and working with your team. Each month your Manager will fill out a Goal Sheet for your team to try to reach. The Social Media goals include increase number of follower, resident event, and Social Media score. Check with your Manager for your monthly goals.
Marketing Calls
The Student Marketing team holds a meeting with your Manger each month to review Lead Sources, upcoming events, and items your team needs. Here, we will look at the goals from the prior month to check on your growth on Social Media and assistance you may need from Marketing team. Please come prepared for questions and assistance your team needs from marketing team.
Instagram Business Account
Your Instagram account is a Business Account, which means you can look at the Instagram Insights. These analytics include metrics such as reach and impressions, content interactions, total followers, and audience demographic information. Looking at these insights can be helpful when posting to reach our maximum audience. Consider time of day, location, number of people in post, event, etc.
Resources
We are ONE team and all want the same goal, to LIVE SOCIAL. Please don't hesitate to email the student marketing team if you need assistance. Follow @thesocialstudentpspaces for inspiration and be connected with our teams. studentmarketing@trinity-pm.com 8
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