SUCCESS STORY: CLARK.LAW CHARLOTTE, NC
Chris Clark opened Clark.Law in September 2016 and has been growing ever since. When his old firm didn’t have much of an online presence, Chris made sure that having a premium online brand was at the top of his priority list. After doing his research, he chose us. He started as a true solo, with his wife working as a part-time paralegal. But even as a solo, Chris wanted to convey to current and potential clients that he had 15+ years of sophisticated business and intellectual property experience, ranging from entrepreneurs to major universities to Fortune 500 companies. He had a clear vision, and Spotlight Branding helped him bring it to life with a website, e-newsletter, blog, and social media services. Since working with us, we have helped Chris grow to a six-person team that has seen continuous revenue increases in each year since the firm opened. How a Simple Online Presence Helped a True Solo Turn Into a Legal Powerhouse
Self-Empowering Motivation Is a ‘Shortcut’ 2 Scientific Methods to Stop Forgetting
Why do we supplement our diets with omega-3s and do puzzle games to strengthen the health of our brains? The most important reason is to prevent memory loss. However, in order to enhance our memory and lessen the instances of forgetting both big and little things, these brain-based strategies can help! NO. 1: AIM FOR MASTERY, NOT RELATIVE PERFORMANCE. When losing weight, some people find it helpful to stop checking Facebook or Instagram to prevent self-comparisons. Similarly, your brain forgets what’s important when you compare your performance to others. Researchers at Nagoya University in Japan have found that mastery- approach goals (i.e., developing your own competence) enhance memory of newly learned material, whereas performance-approach goals (i.e., comparing yourself to others) can create “tenuous connections” in memory. The authors concluded the study by saying, “Motivation factors can influence inhibition and forgetting.”
So, it might be time to ask yourself: What motivates you to learn new things, and how can you change your approach? NO. 2: ASK WHY. A 2016 study from the European Journal of Social Psychology found that thinking more abstractly can actually reduce memory issues. The study examined how levels of “construal” (examination and interpretation) can affect memory, and their results suggested that “abstract thinking can eliminate retrieval-induced forgetting because of relational processing, demonstrating the roles of the levels of construal on memory inhibition.” In other words, if you know the “how” and “why” behind things you intend to remember, you’ll be more likely to remember them. If you’ve been forgetful lately, maybe it’s time to rethink how you approach new information — according to researchers, a new source of motivation or critical thinking mindset could make all the difference!
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