7 Foolproof Ways to Create Engaging Content PART 4: THE ‘INSPIRATION’ METHOD
If you’ve read the first three installments in this series, you probably already feel like a content creation expert. You know how to use the “Top 3” method, the “One Thing” strategy, and the “Success Story” hack to rivet your readers and make coming up with blogs, podcasts, and social media posts easy. This month, we’re back to add another tool to your arsenal: the “Inspiration” method. This tip is just as easy to execute as the others. In fact, it might be the simplest one yet. All you need to do is gather a list of the things that inspire you — including books, podcasts, motivational quotes, news stories, and mindset tricks from mentors and friends — and pick an item on that list. Then, use your blog or podcast as a vehicle to share that inspiring thing and why you feel it’s helpful and impactful. It really is that easy. As an entrepreneur, you probably already have a folder or list of inspirational things lying around that you can draw from. Maybe you keep that list for yourself but never thought about sharing it. Well, now is the time! This strategy works because it showcases your passion. Excitement and motivation are contagious, and other people pick up on them! If you’re inspired by something law- or business-related, even better.
People want to work with a lawyer who is excited about their firm, the law, justice, and being a good person. That attitude has a gravitational pull that will bring you more clients and referrals. Plus, if something inspires you, odds are it will inspire your readers/listeners, especially your referral partners who are in the same position you are as business owners. Want to hear more content creation tips? Stay turned to our newsletter for Part 5 in this series next month.
RESOURCE OF THE MONTH
FEATURED EPISODE From Our Newest Podcast, Center Stage
You want to step up your graphics game. Maybe you want a killer Instagram presence, or maybe you just need help crafting a series of pamphlets for your office. Regardless of your graphic design needs, a company like Design Pickle could be your answer. Unlike websites like Canva where you’re left to your own graphic design skills (or lack thereof), Design Pickle gives you a dedicated graphic designer that you can use as much and as often as you’d like. Design Pickle does a great job with vetting talent and matching you with a skilled designer who can create anything from Instagram graphics to posters. We’ve utilized Design Pickle for many of our in-office projects, including personality profiles, posters, and core value graphics that we have displayed all around our office. If you’re thinking about adding a part-time, remote resource for your team that can help you take your graphic creation to the next level, check out Design Pickle. Learn more at www.designpickle.com. DESIGN PICKLE Have a Dedicated Designer at Your Fingertips!
If you’re looking for more great resources to drive your business forward, take a look at this episode from our newest podcast, Center Stage .
Episode 050 — Implementing EOS with Cesar Quintero
The Entrepreneurial Operating System (EOS) is a fantastic tool that can help businesses of any size align themselves to achieve their goals (it can also help you figure out what those goals are!). Our guest this week, Cesar Quintero, is an EOS implementer and helped us get EOS up and running here at Spotlight Branding. He joins us to talk about EOS and how you can get started. If you want more referrals, better clients, and higher return on investment (ROI) on all your marketing, call us today at (800) 406-7229 to schedule a consultation!
Listen to this episode and find even more at SpotlightBranding.com/centerstage and subscribe on Apple Podcasts, Pandora, Spotify, or over a dozen other platforms!
Want more tools for your law firm? Visit SpotlightBranding.com/rotm.
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