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THIS ISSUE INSIDE
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The Reputation-Building Power of Podcasts
Success Story: Clark.Law
Are You Forgetful Lately?
Foolproof Strategies for Creating Content: Part 4
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Resource of the Month: Design Pickle
An Episode From ‘Center Stage’
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5 Steps to Success on TikTok
5 STEPS TO BOOST YOUR FOLLOWER COUNT So, Your Firm Is on TikTok — Now What?
A year ago, the hottest marketing question for lawyers was, “Should my firm be on TikTok?” Today, that’s a given, and there’s a new question making firms everywhere scratch their heads: “How can I make my TikTok account a success?” First, get over any lingering TikTok stereotypes you might have. Yes, this platform started out as a tool for teenagers lip- syncing and shimmying in their parents’ basements, but Instagram started as a selfie-sharing app — and look at the marketing power it has now! TikTok has 1 billion active users (just behind Instagram’s 1.4 billion) and they spend almost an hour per day on the platform. The app’s tween beginnings don’t make it a less effective marketing tool.
Third, approach video content on TikTok just like any other content you create for your firm. Use the tools we’ve given you each month in our “7 Foolproof Ways to Create Engaging Content” series as a launch pad (see Page 3 for Part 4) and film 60-second videos answering client questions, sharing things you’re passionate about, or explaining legal concepts you deal with all the time.
Fourth, when you’re creating these videos, be yourself! You don’t need to invest in a video studio or even a tripod to get started. Just whip out your cellphone when inspiration strikes and share your thoughts in an authentic, conversational tone, as if you’re talking to someone right in front of you. Last but not least, don’t forget to leverage your TikTok videos in other areas. Repost them to your Instagram account and Facebook feed to get the most value out of your efforts. We can’t guarantee you’ll go viral and amass a million followers the second you post, but with these five tips in your back pocket, you’ll set yourself up for TikTok success.
Second, check out the accounts of lawyers who are already killing it on TikTok: The Pot Brothers at Law; Port City Attorney; Law By Mike. All of these law firms have hundreds of thousands of followers — and they don’t do trendy dances. They just show up, give their followers useful legal information, and display their expertise.
More Referrals. Better Clients . Higher ROI.
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