WHAT YOU DON’T KNOW
How RTS Labs Helped Goodwill Get the Word Out
After Hurricanes Harvey and Irma devastated the southern United States last fall, people responded with an outpouring of support. The government received so many donations that they didn’t know how to handle it all. They reached out to Goodwill, the world leaders in managing donations, for help making sure the goods got into the right hands. This is a remarkable achievement, but few people are aware it even happened. It’s this kind of lack of awareness that Goodwill Virginia sought to overcome with help from RTS Labs. Our team sat down with the entire board of Goodwill Virginia and their senior leadership staff to have an open conversation about how we might meet their needs. Most people only saw the retail aspect of Goodwill and had no knowledge of their other programs. The teamwanted to make it easier for people to learn about their employment education opportunities, community employment centers, resume workshops, staffing solutions, and other valuable but often overlooked services. Goodwill needed a complete redesign of their website, and we knew where to start.
As we got to know Goodwill more and recognize the organization’s needs, we developed a better understanding of what Goodwill’s target clients wanted from the company. Alongside Goodwill’s internal team, we reorganized the way information is presented on the website, developed a more mobile-friendly platform, and moved through planning and prototype stages together to create a digital solution that met both client and user needs. The final website allows the internal team at Goodwill to connect donors with their goals and share community success stories, new business partnerships, and job-training workshops.
John Leopold, Goodwill’s vice president of technology, had this to say about the overall experience: “The best consultants take the time to truly understand a need of a customer. RTS lived that to the fullest. They did not force a solution on us; rather, they worked at length to determine needs and a design idea to meet them. All our internal units who had a stake in the website helped [with] the design through not only their own lens, but that of our target customers. As a result, I think we have the best Goodwill website in the country!”
Web design isn’t a service we often provide, but we were thrilled to help such an amazing company spread more good in the world. Goodwill offers so many important
“The best consultants take the time to truly understand a need of a customer. RTS lived that to the fullest.”
services to the community, and now those services are more readily accessible on Goodwillvirginia.org.
John Leopold, Goodwill’s vice president of technology
Sudoku
CHARRED CHILI- CHEESE CORN
You’ll find all of the flavors of elote, Mexican street corn, in this dish, without any of the mess. It’s the rare side that can outshine any main course.
• 4 ears of corn, husked • 4 tablespoons high- smoke-point oil, such as canola or vegetable • 1 large shallot, thinly sliced • 1/2 red chili (such as Freson) or jalapeño,
thinly sliced • 1/4 cup fresh lime juice • 2 ounces fresh cotija cheese (or feta), crumbled
• 1/4 cup cilantro • Salt and pepper, to taste
1. Heat grill to medium. 2. Brush corn with 2 tablespoons oil and grill until visibly charred, 10–12 minutes. 3. Cut kernels off cob and combine with shallots, chilis, lime juice, cheese, and remaining oil. 4. Season with salt and pepper, garnish with cilantro, and serve
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