Charley SIGNATURE is a premium branding and creative agency that specializes in elevating luxury brands through expert craftsmanship and creativity.
P I O GNOS I S OS O R T F O L
M M X X I V
WE FOCUS ON CREATING
EMOTION BY INJECTING
TEMPTATION AND DESIRE
INTO EACH AND EVERY ONE
OF OUR COMMUNICATIONS.
W E B E L I E V E IN BEAUTY
Charley SIGNATURE is an international boutique branding creative agency that offers integrated marketing communications to help luxury and aspirational brands influence the world.
Driven by excellence and perfection, we partner with the world’s leading luxury brands. Our unique communications highlight life’s most extraordinary and beautiful moments, places, people and emotions. Giving luxury a cool, contemporary edge, we use showstopping creative to elevate consumer desire.
I R I S A L E X A N D E R
Strategic Brand Development Photography Art Direction Website Design Brochure Print Design
REDEFINING BEAUTY FOR THE RENAISSANCE WOMAN
Iris Alexander offers fine jewellery incorporating unique and rare diamonds. We developed the company’s strategic branding and created the concept of ‘Redefining beauty for the Renaissance woman’ to showcase its collections.
A R M A N I
Art Direction Digital Campaign Print Campaign HTML Newsletter
INNOVATIVE SEASONAL CREATIVE FOR ARMANI HOT E L
We developed the creative for prestigious luxury hotel Armani’s Valentine’s Day, Easter and Ramadan festive campaigns, as well as for their 10th-year anniversary. Each campaign was carefully designed to enhance the prestigious values and contemporary look and feel of the Armani Hotel brand.
R O L L S R O Y C E
Event Collateral Book
ROLLS-ROYCE LAUNCH
When pre-eminent engineering company Rolls-Royce wanted to develop event collateral for a launch they asked us to help brand and design it. The collateral included an invitation, menu, badges and event information. We went on to assist Rolls-Royce in Singapore to develop a coffee table book for the 30 Rolls-Royce that Stephen Hung purchased for THE 13.
F O U R S E A S O N S D U B A I
Art Direction Seasonal Campaigns Digital Campaign Print Campaign
A FOUR SEASONS APPROACH TO CREATIVE COMMUNICATIONS
We have enjoyed a close working relationship with Four Seasons for some time, having collaborated with them on the launch of Four Seasons in Dubai – including a Christmas brochure and invitation. Much of our work for the brand includes seasonal campaigns for food and beverage outlets, such as Mercury Lounge, SUQ, and Mina Brasserie.
NIGHTS OF ARABIA A curation of Ramadan stories by Four Seasons Dubai
Our tales begin under the crescent moon that glitters over Dubai. ey tell stories of people who come together to share the blessings of the land and spend evenings with those whom they cherish. From the sultan's tent at the Suq by the Jumeirah shore, to the bustling Financial district where a well traveled chef blends culture in his o erings, the stories of modern Arabia burst into life.
Begin your Arabian night with an I ar at Four Seasons Hotel DIFC or Four Seasons Resort Dubai at Jumeirah Beach. For bookings call +971 4 270 7777
ST. REGIS RESORT MALDIVES
Art Direction Brochure Design Print Design & Management Digital Communications
AN ELITE HAVEN NESTLED BETWEEN VERDANT RAINFOREST AND WHITE-SAND B E ACH E S
We were tasked with developing marketing collateral and a brochure for this world-leading luxury hotel.
ONE & ONLY REETHI RAH
ONE & ONLY MAGAZINE AND LOYALTY PROGRAM BRANDING
Our partnership with One & Only led us to rebrand the luxury resort’s Reethi Rah Life magazine, making it more contemporary, inspirational and elegant. We also created the branding for the resort’s loyalty program. Aimed at their 50 highest spenders, we named the program Evhana, which means The One in Maldivian.
THE EHVANA MANUAL GUIDE
OUR PHILOSOPHY – REDEFINING OUR VIP GUESTS
The Ehvana HOW DO WE REDEFINE OUR VIP GUESTS
THIS IS AN INVITATION-ONLY CLUB. MONEY CAN’T BUY IT, ONLY ALLEGIANCE CAN. BUT THE VALUE WE PLACE UPON SUCH THIS PREFERENCE FOR OUR RESORT WILL ENSURE THAT EACH GUEST RECEIVES A LEVEL OF PERSONALIZED ATTENTION THAT WILL SET NEW STANDARDS OF SERVICE ANYWHERE IN THE WORLD.
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THE EHVANA MANUAL GUIDE
THE COLLATERAL – A6 ENVELOPE
The Collateral: A6 ENVELOPE
Item
A6 ENVELOPE
Size/Format
A6
Logotype and Palm motif: Gloss White Foil. Peel and seal (not gummed)
Finishing
Trimmed, glued and folded to size
55
THE EHVANA MANUAL GUIDE
B V L G A R I HOTEL DUBAI
Brochure Graphic Design Image Manipulation Print Design
DUBAI’S MOST EXCLUSIVE HOTEL
The Bvlgari Hotels and Resorts is a fine selection of properties located in vibrant and iconic destinations all over the world. For the launch of their property in Dubai, we created marketing collateral, print material and several creative artworks.
D I O R
Art Direction Photography Cinematic Movie
DIOR’S CRUISE COLLECTION
For the launch of Dior’s Cruise Collection, we developed an enticing event photoshoot and a compelling cinematic movie. The event took place at the One & Only Royal Mirage in Dubai.
LOUBOUTIN
Art Direction Production Management
FAMOUS AROUND THE WORLD FOR ITS LACQUERED RED SOLE
In collaboration with leading luxury partner Chalhoub Group, we created a video to showcase Christian Louboutin’s Try & Buy at Home service for ELITE guests.
CLICK TO PLAY VIDEO
V E R S A C E
Event Design Collateral
PRESENTING VERSACE’S EROS
We created striking event collateral for the launch of high-end brand Versace’s Eros parfum. The designs were elegant, beautiful and attractive, highlighting the perfumer’s unique imagery.
LAMBORGHINI
Art Direction Photography Art Direction
LAUNCHING LAMBORGHINI HURACÁN
For the launch of the Lamborghini Huracán and the launch of the showroom in Abu Dhabi, we developed event collateral, photography and videography. The event was hosted by Lamborghini’s CEO Stephan Winkelmann. We showcased the beauty of the car and the images were used in the press and on various media.
THE 13
Brand Identity Brand Development Image & Videography Art Direction Digital & Print Execution
LAUNCHING THE 13
THE 13 will be the most luxurious hotel on earth. Working with Stephen Hung, we developed the strategic branding for the hotel, designing the brand identity and all its brand collateral.
L’AMBROISIE
Image Concept Direction Advertising Campaign
LAUNCHING L’AMBROISIE IN MACAU
L’Ambroisie by Bernard & Mathieu Pacaud is the only restaurant in Paris to have been awarded Three Michelin Stars continuously since 1988. We developed the advertising campaign for their launch in Macau.
B E N T L E Y
Cinematic Movie Music Production Graphic Design
FLYING SPUR BY BENTLEY
We produced a cinematic movie of the launch event of Bentley’s Flying Spur. The new automotive was launched to VIP customer and media at the prestigious five star JW Marriott Marquis in Dubai. We also worked in collaboration with Bentley to develop their event collateral for the Royal British.
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CLICK TO PLAY VIDEO
A D D R E S S H O T E L S + RESORTS
HONORING FESTIVITIES FOR ADDRESS
We developed the Address Hospitality group’s festive and Ramadan campaigns for 2020, targeting all eight properties within Dubai, including Vida Hotels. We also created an animated video, which was projected on the Burj Khalifa for the launch of the Address Fountain View.
CLICK TO PLAY VIDEO
E M E R A L D P A L A C E
EXUDING OPULENT LUXURY FOR THE EMERALD PALACE
Our Celebration of Elegance campaign was designed to highlight the Emerald Palace as an opulent and very exclusive resort, that’s perfect for honoring Christmas, New Year, Chinese Year and International Women’s Day.
P E A R L S P A
CREATING AN IDENTITY FOR THE PEARL SPA
As part of broader branding for Four Seasons UAE we were tasked to create an exciting and original identity and positioning for the brand’s Pearl Spas. Each conveys a subtly different messaging using colours, texture and enticing copy.
GUEST INFORMATION Name / Last Name
Mobile / Telephone
Date of Birth (DD/MM)
HEALTH HISTORY
Please indicate which of the following applies to you. This information will assist us in achieving the best results for your treatment. (Check all applicable) Please note that this form will be retained and reviewed with a therapist on future visits. It is the client’s responsibility to advise of any changes.
Arthritis Cancer Thyroid Condition Hemophilia Claustrophobia
Wears contact lenses High/Low Blood Pressure Heart Disease/Surgery Frequent Headaches/Migraines
Recent Injury/Illness Skin Condition/Irritation Hypersensitive Skin Joint Pain/Problems
Sensitivity/Allergies Metal Implants or Pacemaker Diabetes/Loss of Sensation Sun Exprosure in Last 3 Days
Sleep Disorder
Are there any sensitivities or food or product allergies that we should know that might affect your treatment?
If so which Trimester are you in: 2nd 3rd (For the safety of you and your baby, the only treatment we can perform for women in their first trimester is facials.) Are you currently pregnant? Yes No Have you had any surgery or plastic surgery within the past year? (Please specify) 1st
What kind of pressure do you prefer? Light MASSAGE & BODY TREATMENT
Medium Deep
Is this your first massage/body treatment?
Yes
No
Which areas would you like the therapist to focus on? Neck and Shoulders
Back
Legs
FACIAL TREATMENT
How would you classify your skin?
Dry
Sensitive Oily
Combination
Acne
Normal
Please note if you use or have recently used any of the following products this may negatively affect your treatment
Retin A Alpha Hydroxy Acid Renova Accutane
Have you had any of the following lately? If yes, please indicate how long ago? Chemical Peel
Microdermabrasion
Laser Treatment
Surgery
Facial Waxing
DISCLAIMER
You may experience some symptoms as a result of massage/body treaments such as muscle stiffness and / or soreness, slight headache, nausea and possible isolated discoloration of the skin.
Is there anything else we should know that might affect your treatment?
Guests must be 12 years or older to receive massage/body treatments. Parental Wavier of Liability must be completed for guests 17 - 12 years of age.
I understand that if I am currently taking any medication, it is my responsibility to confirm with my doctor that it is not contraindicated by the spa treatments I am about to receive.
Is there anything else we should know that might affect your treatment?
I declare the above information is reflecting my current health condition and I agree that my questionnaire will be kept on file according to local laws.
Guest Signature
Date
/ /
N O B U
Art Direction Private Dinner Brochure Advertising Campaign
ELEGANT NOBU
We have designed numerous different creatives for the prestigious gastronomic restaurant Nobu. Our elegant approach enhanced the Japanese origins of the restaurant and the exquisiteness of the new location in the Middle East.
V E U V E C L I Q O U T
Art Direction Digital Campaign Print Design
ZUMA AND VEUVE CLICQUOT
In partnership with Zuma and Veuve Clicquot, we developed a campaign for the restaurant’s first Hong Kong brunch evening. We devised a series of exclusive creatives featuring Japanese characters enjoying music by a live DJ.
Z U M A
Art Direction Digital Campaign Image Manipulation Print Design & Management
EXQUISITE JAPANESE RESTAURANTS
We created a short movie introducing luxury car brand Aston Martin’s revival of the historic Lagonda nameplate in a strictly limited series. The movie had sequences of the car from its original launch until its relaunch. Our movie was also designed to celebrate the first time the Lagonda was introduced in Dubai.
VAZIR GROUP
Art Direction Brand Identity Digital Campaign Image Manipulation Print Design & Management
TURNING RELOCATION DREAMS INTO A REALITY
We developed the branding identity for this migration service company. Offering relocation advice, guidance and support, Vazir provides an international service and their branding reflects their expertise and attention to detail.
PETER SILLING
Art Direction Brand Identity Website Design Print Design & Management
HOTEL INTERIOR DESIGN TO INSPIRE
Peter Silling & Associates is a world-renowned hotel interior design business with offices in Hong Kong and Abu Dhabi. We created their brand identity, including rewriting their website.
Head Office Asia Pacific, South America Level 22, 28 Hennessy Road, Wanchai, Hong Kong INFO@petersillingassociates.com F +852 2523 1666 P +852 2523 9000
MS SAMANTHA CHEUNG FIRST ADDRESS LINE GOES HERE SECOND ADDRESS LINE GOES HERE THIRD ADDRESS LINE GOES HERE FOURTH ADDRESS LINE GOES HERE
SUBJECT: INTERIOR FITTINGS AND FIXTURES DATE: 10th JULY 2018
Dear Ms Cheung, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis. Yours Sincerely
Peter Silling Peter Silling Founder Partner
FOUR SEASONS B A H R A I N
Art Direction Brochure Design Print Design & Management
ELEGANT ACCOMMODATION WITH VIEWS OF THE ARABIAN GULF
Located on an exclusive island in the heart of the Kingdom’s capital, Four Seasons Hotel Bahrain Bay is a destination in its own right. We created all of the hotel’s festive marketing collateral and newsletters.
J U M E I R A H
INTRODUCING THE EXCLUSIVE TALISE FITNESS
To launch its exclusive new fitness concept Talise Fitness, we devised an arresting creative design campaign aimed at broadening knowledge of the exclusive gym membership, which is targeted to a discerning, health-conscious audience.
LOREM IPSUM
take it to the next level.
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wake up beauty, its time to beast.
john smith
1234567890
F O U R S E A S O N S D O H A
Art Direction Digital Campaign Print Design
VALENTINE’S DAY AND MORE
We have an ongoing relationship with Four Seasons in Doha, for whom we have created promotions for Valentine’s Day - including love concepts with roses - and collateral for Friday Brunch and the resort’s spa.
EARLY BIRD OFFER عرض الحجز المبكر +20 GUESTS : 10% OFF +100 GUESTS : 15% OFF
Iftar QAR 240 Sohour QAR 280
واحصل على سعر 2019 أبريل 20 احجز طاولتك قبل خاص للحجز المبكر على اإلفطار والسحور
Book your tables before 20 th April 2019 and receive a special rate on Iftar and Sohour
احجز اآلن BOOK NOW
44948080 doh.catering@fourseasons.com
تطبق الشروط واألحكام Terms and conditions apply
F O U R S E A S O N S ABU DHABI
Digital Campaign Print Campaign Brochure
FOUR SEASONS FOR ALL OCCASIONS
We have been producing seasonal campaigns for Four Seasons since 2017. Promotions include festive and Valentine’s Day campaigns to encourage residents and international tourists to spend time in the different restaurants and bars across the hotel.
WALDORF ASTORIA R A K
Art Direction Digital Campaign Image Manipulation Print Design & Management
THE HEIGHT OF LUXURY
We work very closely with the Sales & Marketing team at Waldorf Astoria Ras Al Khaimah to produce creative and develop all seasonal and promotional ongoing campaigns. We always bring an element of differentiation to their artwork and create a unique positioning for the resort as a top international tourist destination.
T H E DUBAI MALL
Concept Development Art Direction Advertising Motion Design
POSITIONING PRIME RETAIL
We’ve been developing the creative campaigns for Dubai Mall since September 2020. These have included DSF, high street and luxury fashion. Each campaign has been displayed across Dubai Mall screen and on Downtown Boulevard.
AGENDA
A NEW ERA
THE DUBAI MALL IS GOING LIVE. 2020
A NEW ERA FOR TDM
SOLUTIONS & SERVICES
SHOPPING FEST
WIN 50,000 Skywards Miles Daily* 17 Dec 2020 – 30 Jan 2021
Download The Dubai Mall App
*T’s & C’s apply
RUE OMNICHANNEL EXPERIENCE A
A
EW ERA OF
SHOPPING
Earn double Skywards Miles
DUBAIMALL.COM T H E
Shop the latest High Street Fashion Collections and be rewarded*
A customer- first and brand- first digital experience that takes The Dubai Mall online
An elevated E-commerce component offering shoppers two distinct journeys - one through The Dubai Mall and one through Fashion Avenue
A online shopping destination like no other that offers end-to- end solutions to brands and shoppers
Transforming online and in mall shopping
2- 3 Oct
Download The Dubai Mall App
02
03
*T’s & C’s apply
E M A A R P R O P E R T Y
Concept Development Art Direction Advertising Video Editing
SHOWCASING EMAAR
We worked on Emaar’s Christmas Downtown Celebration campaign. This included the key visual, which we worked into a microsite to highlight the main promotions throughout December. In addition, we developed several sales campaign for Elie Saab and Dubai South Beach.
BURJ KHALIFA N Y E
Concept Development Art Direction Advertising Website Video Editing
A SPECTACULAR START TO THE NEW YEAR
Working for Emaar we developed the master creative for this New Year’s world-record fireworks event, which encompassed all the creative associated with it, including the event’s registration and information video published on U by Emaar. We also developed several animations on the Burj Khalifa for Emaar.
MYDUBAINEWYEAR.EMAAR.COM
STEP 7
NEW YEAR’S EVE PUBLIC BOULEVARD ACCESS REGISTRATION
FOR REGISTRATION, FOLLOW THESE STEPS.
SELECT YOUR PREFERRED VIEWING POINT
ITHAAFUSHI WALDORF MALDIVES
Branding Naming Brand Development Website Design
CREATIVE FIT FOR AN ELITE PARADISE ISLAND
We created the brand identity, including the name, logo, and website, for Waldorf Astoria - a unique and exclusive island in the Maldives.
EAST OF COLLINS
Branding Art Direction Brand Development
SIMPLIFYING LIFE
We have rebranded East of Collins by developing a refined and sophisticated brand that highlight opulence and refinement. We have applied the new look into all their stationary.
EAST OF COLLINS
EXPEDITING | REALTY | CONCIERGE
CEO JEEVAN TILLIT
JEEVAN@EASTOFCOLLINS.COM M (786) 439-5812 O (305) 974-0209
202 SUNNY ISLES BLVD #6, SUNNY ISLES BEACH FL 33160 WWW.EASTOFCOLLINS.COM
ASTON MARTIN RESIDENCES
Strategic Development Art Direction EDM’s Website Design
THE SIGNATURE
We have a developed a marketing campaign targeting High Net Worth Individuals located in Dubai and the Gulf. The campaign was tailored to be mobile friendly and translated the collateral into local language.
1 9 3 7 B E S P O K E
Brand direction Art Direction Branding Strategy
We have meticulously developed the distinctive branding for 1937 Bespoke. At the heart of our work lies a commitment to capturing and enhancing the essence of the brand’s rich legacy and craftsmanship.
A L T I S S I M A
Brand direction Art Direction Branding Strategy
Altissima at Al Barari, developed with branding expertise from Charley SIGNATURE, offers luxury 7-bed villas in a green neighborhood. Starting at AED 40 million, these residences redefine opulent living in Dubai.
A N D A Z D O H A
Brand direction Art Direction Branding Strategy
At Andaz Doha, the remarkable branding combining calligraphy, modernism, and heritage was expertly crafted by Charley Signature. This collaboration has resulted in a truly unique and sophisticated design that captures the essence of our brand.
andaz.com
andaz.com
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sleeve side 1
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WELCOME TO ANDAZ DOHA.
An immersive exploration of local Qatari culture where timeless tradition meets modern-day luxury and authentic sights, sounds, and flavours, satiate your curiosity about the world.
It’s time to discover Doha in an eclectic new light.
WE HOPE YOU ENJOY YOUR STAY.
room #
ANDAZ.COM
DEATH & THE MAGICIAN
Brand direction Art Direction Branding Strategy
Our talented team designed the branding for the Netflix series “Death & the Magician” at the exclusive venue, Impossible, located within Mandarin Oriental. The innovative collaboration between our agency and the prestigious venue has produced a captivating and immersive brand experience for this exciting project.
L A Y A L
Brand direction Art Direction
We are delighted to have had the opportunity to create the branding for Layal, a beauty store. Our team worked diligently to develop a unique and captivating brand that reflects the essence and values of Layal. We are excited to see the brand come to life and make a positive impact in the beauty industry.
JOHN SMITH F O U N D E R
+971 50 888 8888 LOREMIPSUM@LAYAL.COM WWW.LAYAL.COM
location goes here lore location goes here lorem
Our portfolio combines the finest retail assets in the UAE with subsidiaries in Saudi Arabia and Jordan and a strong distribution network of over 1,500 dealers. You Will Always Come First
FAO: MS JOHN SMITH
SUBJECT: IMMAGRATION TO DUBAI
DATE: 1 TH JAN 2019
Dear Mr Smith,
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MAKE-UP sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi endrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero.
FRAGRENCE sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi endrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
LEARN MORE
LEARN MORE
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Yours Sincerely
Danilo Ackerman Consultant Danilo Ackerman
Our portfolio combines the finest retail assets in the UAE with subsidiaries in Saudi Arabia and Jordan and a strong distribution network of over 1,500 dealers. We Are Above The Rest
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LOCATION GOES HERE LORE LOCATION GOES HERE LOREM SIGHN DOLORS WWW.LAYAL.COM
LOCATION GOES HERE LORE LOCATION GOES HERE LOREM SIGHN DOLORS WWW.LAYAL.COM
LOCATION GOES HERE LORE LOCATION GOES HERE LOREM SIGHN DOLORS WWW.LAYAL.COM
ELITE LOUNGE
Brand direction Art Direction Branding Strategy
We put in great effort to create a sophisticated and exclusive brand that reflects the essence of the club. The design elements and branding strategy are tailored to elevate the member experience and create a luxurious ambiance within the lounge. It’s an exciting project, and we’re thrilled to see the brand flourish within the elite community
BURJ KHALIFA
Brand direction Brochure Social Media
Developing a campaign for Burj Khalifa, the tallest building in the world, would have been a challenging yet rewarding project. The concept of “Above the Cloud” likely evokes a sense of grandeur, luxury, and innovation that are associated with such an iconic landmark. The campaign showcases the building’s unparalleled views and experiences, inviting people to explore the extraordinary heights of Burj Khalifa.
LIFE LOOKS BET TER ABOVE THE
BURJ AL ARAB
Campaign Creative
Burj Al Arab, one of the most luxurious hotels in the world. Designing promotions, campaigns, and managing social media for such an iconic and prestigious establishment is undoubtedly a meaningful and exciting endeavor. We have created showcasing the opulence, elegance, and world-class services that the hotel is renowned for.
BEX BEAUTY
Brand direction Art Direction Branding Strategy
Charley Signature partnered with Bex Beauty, founded by Balqees Fathi, to create an inclusive makeup brand for all women. Our team handled the branding, reflecting diversity and empowerment at the core of Bex Beauty.
V I D A HOTELS & RESORTS
Brand direction Art Direction Branding Strategy
We have meticulously developed a fresh and innovative brand identity specifically tailored for Vida hotel. Within this branding framework, we have allocated a distinct and singular identity for each hotel that falls under the Vida umbrella, ensuring a cohesive yet individualized experience for guests across all properties.
MOHAMED HEKAL MARKET ING ﻣﺤﻤﺪ ﻫﻴﻜﻞ ﺗﺴﻮﻳﻖ
M +973 3752 0089 | E ali.hekal@vidahotels.com
Marassi Al Bahrain, Diyar Al Muharraq, Kingdom of Bahrain
T +971 4 428 6888 | E hithere@vidahotels.com Dubai Creek Harbour, Dubai, UAE P.O. Box 89463
THE HERITAGE H O T E L
Brand direction Art Direction Branding Strategy
Undergoing a successful rebranding initiative, the property previously named Manzil has been elegantly transformed into The Heritage. Our dedicated team has meticulously curated a comprehensive array of branding materials to meticulously capture the essence and charm of The Heritage. Our goal through this endeavor is to position The Heritage as a premier destination that pays homage to tradition, history, and a distinctive sense of place.
M: +971 567 95512
E: ali.hekal@hotelboulevard.com
محمد هيكل تسويق MOHAMED HEKAL MARKETING
THEHERITAGEHOTEL.COM
Mohammed Bin Rashid Boulevard, Downtown Dubai, P.O. Box 114822, Dubai, UAE
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+971 4 428 5888 | reservations.dxbdz@adnhmc.com ، دﺑﻲ، اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﻟﻤﺘﺤﺪة 114822 ص.ب. | وﺳﻂ ﻣﺪﻳﻨﺔ دﺑﻲ | ﺑﻮﻟﻴﻔﺎرد ﻣﺤﻤﺪ ﺑﻦ راﺷﺪ Mohammed Bin Rashid Boulevard, Downtown Dubai, P.O. Box 114822, Dubai, UAE THEHERITAGEHOTELDUBAI.COM
T: +971 4 428 5888 E: reservations.dxbdz@adnhmc.com
، دﺑﻲ، اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﻟﻤﺘﺤﺪة ٢٢٨٤١١ . ص.ب | وﺳﻂ ﻣﺪﻳﻨﺔ دﺑﻲ | ﺑﻮﻟﻴﻔﺎرد ﻣﺤﻤﺪ ﺑﻦ راﺷﺪ Mohammed Bin Rashid Boulevard, Downtown Dubai, P.O. Box 114822, Dubai, UAE THEHERITAGEHOTELDUBAI.COM
H O T E L B O U L E V A R D
Brand direction Art Direction Branding Strategy
We crafted unique branding for Hotel Boulevard by Autograph Collection in Dubai Downtown (previously Vida Downtown), elevating guest experiences at Collage and Canvas. Our innovative strategies were designed to differentiate the hotel and create a standout presence in a highly competitive market.
MOHAMED HEKAL MARKETING
محمد هيكل تسويق
YOUR KEY TO CREATIVITY
HOTELBOULEVARDDUBAI.COM
+971 3752 0089 | ali.hekal@hotelboulevard.com hotelboulevarddubai.com
Hotel Boulevard, Autograph Collection Sheikh Mohammed Bin Rashid Boulevard, Downtown Dubai, Dubai, UAE, 114788
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reservations.dxbdd@adnhmc.com | +971 4 428 6888 ت فندق بوليفارد، أوتوجراف كوليكشن 114788 بوليفارد الشيخ محمد بن راشد، وسط مدينة دبي، دبي، اإلمارات العربية المتحدة،
reservations.dxbdd@adnhmc.com | +971 4 428 6888 فندق بوليفارد، أوتوجراف كوليكشن 114788 بوليفارد الشيخ محمد بن راشد، وسط مدينة دبي، دبي، اإلمارات العربية المتحدة،
T: +971 4 428 6888 | E: reservations.dxbdd@adnhmc.com Hotel Boulevard, Autograph Collection Sheikh Mohammed Bin Rashid Boulevard, Downtown Dubai, Dubai, United Arab Emirates, 114788
+971 4 428 6888 | reservations.dxbdd@adnhmc.com Hotel Boulevard, Autograph Collection Sheikh Mohammed Bin Rashid Boulevard, Downtown Dubai, Dubai, United Arab Emirates, 114788
HOTELBOULEVARDDUBAI.COM
HOTELBOULEVARDDUBAI.COM
JW MARRIOT M A R I N A
Brand direction Art Direction Branding Strategy
We managed the rebranding of JW Marriott Marina (formerly Address Dubai Marina) and developed brand identities for venues like JW Kitchen, Harbour, and Griffin. Our work ensured a cohesive experience across the property. At Hotel Boulevard by Autograph Collection in Dubai Downtown (formerly Vida Downtown), our branding for Collage and Canvas enhanced guest experiences in a competitive market.
K E M P I N S K I CENTRAL AVENUE
Brand direction Art Direction Branding Strategy
Our team led the branding efforts for Kempinski Central Avenue hotel, formerly known as Address Dubai Mall. We also designed the branding for related venues like Nai, Amber Lounge, and Fitness Centre, creating a cohesive and luxurious brand identity that appeals to their target audience.
K E M P I N S K I THE BOULEVARD
Brand direction Art Direction Branding Strategy
We were responsible for developing the branding for Kempinski The Boulevard, formerly known as Address Boulevard. Our team also crafted the branding for all the associated venues.
ATLANTIS CASINO
Brand Direction Art Direction Branding Strategy
We have successfully developed the branding for Atlantis Casino in The Bahamas, creating a captivating and cohesive brand identity that reflects the luxury and excitement of this renowned destination. Our innovative design and strategic planning have established a strong brand presence that enhances the overall guest experience at this world-class resort.
THE PLACE TO PLAY
Take in the culture that makes Paradise special. Experience everything Bahamian from the vibrant colors and exciting energy of Junkanoo to the fresh flavors of traditional cuisine.
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Take in the culture that makes Paradise special. Experience everything Bahamian.
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Take in the culture that makes Paradise special. Experience everything Bahamian.
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Copyright 2022 . Atlantis Resort SPE Limited, The Bahamas
ANANTARA DOWNTOWN, BUSINESS TOWER, LEVEL 31, BUSINESS BAY
P.O. BOX 215268, DUBAI
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