Portfolio of Elegance | The collection

Charley Signature is a global luxury branding agency that transforms strategy into story, and identity into presence.

A GLOBAL BRANDING AGENCY

PARIS LONDON NEW YORK DUBAI HONG KONG MIAMI

A GLOBAL BRANDING AGENCY

CHARLEY SIGNATURE is a GLOBAL LUXURY BRANDING AGENCY that TRANSFORMS STRATEGY into STORY and IDENTITY into PRESENCE.

A GLOBAL BRANDING AGENCY

A LEGACY of PRESTIGE WORLDWIDE

Our expertise is trusted by the world’s most prestigious names. Each collaboration is a testament to our dedication to elegance, craftsmanship, and storytelling, shaping brands that define luxury across the globe.

A GLOBAL BRANDING AGENCY

Our Elegance is our way, our journey. Shaped by craftsmanship, communication, and interaction. It is the meticulous artistry found in the finest details, the harmony between creation and expression. True elegance is woven through the mastery of artisans, the precision of design, and the poetry of form.

A GLOBAL BRANDING AGENCY

WHEREVER LUXURY LIVES, WE ARE NEAR

Elegance moves across continents, carried by those who appreciate the rare and the refined. From the opulence of Dubai to the grandeur of Paris, the timeless allure of London to the quiet vibrance of New York and Miami, our presence follows where beauty is sought and meaning is desired. Charley SIGNATURE is not defined by geography but by a global sensibility. With studios in key cities around the world, we remain close to the pulse of luxury, attuned to the nuances that inspire The One Percent and the brands they trust. Wherever your vision lives, we craft stories that unite poetry with precision and transform distinction into timeless presence.

EVERY ELEGANT STORY BEGINS WITH A CONVERSATION.

ELEGANCE IS OUR JOURNEY

C L I E N T SIMONE COUPE

S E R V I C E S

Art Direction | Brand Development | Brand Identity | Microsite | Coffee Table Book

Coupé Simone is a one-of-a-kind automotive revival project where Art Deco futurism meets modern craftsmanship. More than a car, it is a design statement and a living work of art, born to inspire and built to leave a lasting legacy.

A GLOBAL BRANDING AGENCY

A MASTERPIECE REBORN THROUGH DESIGN and VISION, CRAFTING THE IDENTITY OF A CAR that LIVES BEYOND TIME Coupé Simone is more than a car. It is a resurrection of design and emotion, brought to life through elegance, mystery, and cultural depth. We crafted the complete brand universe, from naming and brand pillars to a cinematic microsite and a limited-edition coffee table book. The identity draws on Deco futurism and visionary craftsmanship, with a palette of midnight purples and moonlit silvers that evoke sophistication and intrigue. Typography and color express emotion with restraint, reinforcing the car’s sculptural beauty. Every touchpoint was designed to feel timeless and tactile. The coffee table book captures the story as both artifact and expression. Coupé Simone exists not only as an automobile but as a living symbol of legacy, imagination, and creative power.

A GLOBAL BRANDING AGENCY

TYPEFACE

PP GATWICK

STYLE

REGULAR

Aa Aa TYPEFACE AVENIR STYLE ROMAN

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CRIMSON LEGACY

SILENT DAWN

VELVET ECLIPSE

RGB 93 21 51 #5D1533

RGB 255 255 255 #FFFFFF

BURGUNDY TEXTURE

A GLOBAL BRANDING AGENCY

C L I E N T ALTISSIMA

S E R V I C E S

Brand Strategy | Brand Identity | Branding Touchpoints

Cradled in the verdant embrace of Al Barari, Altissima offers a quiet rhythm of life shaped by nature’s calm and architecture’s grace. Here, flow meets stillness, and every space becomes a meditation in light, texture, and intentional beauty.

A GLOBAL BRANDING AGENCY

LOGGIA

NEUTRAL

PMS 7590 C C20 M20 Y25 K0 R212 G196 B184 #D4C4B8

PMS 4685 C C5 M7 Y15 K0 R234 G238 B225 #F5EEE1

Aa Aa TYPEFACE SWEET SANS PRO STYLE REGULAR TYPEFACE LOUIZE DISPLAY STYLE DISPLAY

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CHARCOAL

PMS BLACK %95 C0 M0 Y0 K95 R36 G31 B33 241#f21

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

WHITE

PMS WHITE C0 M0 Y0 K0 R255 G255 B255 #FFFFFF

A GLOBAL BRANDING AGENCY

COMPOSING A WORLD of NATURAL ELEGANCE

Altissima is a visual and strategic expression of refined living shaped by Al Barari’s natural context and architectural depth. We developed a brand identity that conveys clarity, restraint, and confidence without excess. The colour palette —soft whites, nuanced charcoals, and warm metallics—mirrors the environment’s serene tones, while the typographic system balances classical elegance with contemporary fluidity. Every application, from tactile print materials to digital environments, was designed with coherence and care. What emerges is a brand that feels elevated yet grounded, subtle yet unforgettable. More than a residential project, Altissima offers a refined rhythm of living where the essence of home becomes a reflection of nature, space, and inner stillness.

A GLOBAL BRANDING AGENCY

C L I E N T BEX BEAUTY

S E R V I C E S

Brand Strategy | Brand Identity | Art Direction | Branding Touchpoints

Founded by the singer Balqees, BEX Beauty is a global cosmetics brand blending science, artistry, and cultural authenticity. Designed for modern, confident women, it celebrates natural beauty, skin wellness, and effortless glamour across every touchpoint.

A GLOBAL BRANDING AGENCY

#D58883

Aa Aa TYPEFACE GOTHAM STYLE LIGHT TYPEFACE ELA DEMISERIF STYLE LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

#D1BFAC

#957D7B

#ECDFD9

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

#A6593D

A GLOBAL BRANDING AGENCY

SKIN, STYLE and SELF- EXPRESSION DEFINE THE WORLD of BEX BEAUTY from PACKAGING to PERSONALITY BEX Beauty is a next-generation cosmetics brand founded by the icon Balqees, created to empower women through natural beauty, skin-first formulas, and confident self-expression. We developed the full brand strategy and visual identity, balancing softness and strength to reflect a personality that is bold, feminine, and trend-defining. The brand’s palette blends nude, mocha, cream, and milky rose tones, while typography pairs an elegant serif with a modern sans-serif for visual contrast. The butterfly mark symbolizes transformation and the power of inner beauty. From packaging and campaign imagery to retail design and digital platforms, every touchpoint is crafted to feel aspirational, effortless, and real. BEX is more than a beauty brand. It is a voice for confident women everywhere.

A GLOBAL BRANDING AGENCY

C L I E N T IRIS ALEXANDER

S E R V I C E S

Branding Strategy | Brand Identity | Art Direction | Verbal Identity | Branding Touchpoints

Based in Hong Kong, Iris Alexander is a fine jewelry house where Renaissance grandeur meets contemporary power. Each piece is a bold expression of identity, designed for women who lead with strength, confidence, and a desire to wear their story with pride.

A GLOBAL BRANDING AGENCY

CLAY BLACK

TYPEFACE

DIDOT

RGB 67 62 60 CMYK 40 40 40 70 #423E3C

STYLE

REGULAR

Aa Aa TYPEFACE RALEWAY STYLE LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

SKIN PEACH

RGB 205 140 115 CMYK 40 40 40 70 #CD8C73

MILKY BROWN

RGB 189 156 133 CMYK 24 40 49 1 #BD9C85

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

SPARKLE GREY

RGB 246 246 245 CMYK 2 1 2 0 #F6F6F5

A GLOBAL BRANDING AGENCY

THE ART of UNAPOLOGETIC ELEGANCE:SHAPING A JEWELRY IDENTITY THAT CELEBRATES CONTROL, CHARACTER, and CRAFT Iris Alexander is a fine jewelry house in Hong Kong where Renaissance heritage and Baroque splendor collide with the unapologetic power of the modern woman. We developed the brand strategy and identity to reflect a world where craftsmanship becomes a language of control, elegance, and audacity. Inspired by the Château de Fontainebleau, the art direction draws from rose gold, silver, deep black, and rich textures to evoke regal intensity. Imagery is bold and commanding, portraying women not as muses, but as sovereign forces. The verbal identity uses intimate yet authoritative language, turning each phrase into a declaration of identity. Across digital, print, and campaign touchpoints, Iris Alexander emerges as a modern Renaissance—one where beauty is strength, and ornament becomes a symbol of self-possession, purpose, and rule.

A GLOBAL BRANDING AGENCY

C L I E N T ITHAAFUSHI

S E R V I C E S

Naming | Brand Strategy | Identity | Visual World | Digital Experience

The most exclusive destination in the Maldives, this ultra-luxury sanctuary offers rare privacy, poetic elegance, and immersive indulgence for the world’s most discerning travelers. It is a place where serenity, beauty, and bespoke experiences define every moment of the journey.

A GLOBAL BRANDING AGENCY

#C09C7F

#59595C

TYPEFACE

CINZEL

TYPEFACE

LATO

STYLE

REGULAR

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

DESIGNING A BRAND UNIVERSE for the WORLD’S MOST EXCLUSIVE PRIVATE ISLAND For Ithaafushi, the Maldives’ most exclusive private island under Waldorf Astoria, we conceived the name, brand strategy, and full identity to reflect a sanctuary of rare beauty and serene indulgence. Drawing from the Dhivehi word for “Pearl Island,” the name set a poetic foundation for a brand rooted in quiet confidence and discovery. We defined its essence as a “living pearl,” expressing timeless artistry across every brand touchpoint. Typography was designed to flow like ocean waves, and the color palette captured the soft radiance of sea, sand, and sky. From verbal identity to digital design, each detail was crafted to guide guests through an immersive world of privacy, elegance, and natural wonder. The result is a brand experience that feels both elevated and intimate, offering a seamless invitation into a world where every element whispers luxury in its most graceful form.

A GLOBAL BRANDING AGENCY

C L I E N T ANDAZ DOHA

S E R V I C E S

Brand Strategy | Brand Identity | Branding Touchpoints

Located in the heart of Qatar’s capital, Andaz Doha is a luxury lifestyle hotel inspired by local heritage and contemporary design. It offers guests an immersive cultural experience shaped by storytelling, artistry, and the vibrant textures of modern Qatari life.

A GLOBAL BRANDING AGENCY

TYPEFACE

DIDOT

#D1BFAC

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

#D58883

TYPEFACE

GOTHAM

STYLE

BOOK

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

TRADITION MEETS MODERNITY in MOTION, SHAPING A BRAND WORLD that INVITES IMMERSION, DISCOVERY, and DELIGHT Andaz Doha is a luxury lifestyle hotel that captures the energy of modern Qatar through bold design and cultural depth. We developed the brand strategy and visual identity to reflect a fusion of tradition and innovation. Inspired by Sadu weaving, Arabic calligraphy, geometric patterns, and mosaic textures, the visual world feels tactile, layered, and alive. Each brand element, from curated spaces to printed touchpoints, is designed to immerse guests in a rich sensory experience. The identity balances elegance and authenticity, inviting guests into a journey shaped by sight, sound, and story. At Andaz Doha, design is not just aesthetic, it is an invitation to connect, to explore, and to feel the vibrant soul of the city.

A GLOBAL BRANDING AGENCY

C L I E N T ATLANTIS CASINO BAHAMAS

S E R V I C E S

Brand Strategy | Art Direction | Brand Identity | Branding Touchpoints

Atlantis Casino Bahamas is the iconic gaming destination at the heart of Paradise Island, offering an electrifying blend of high- stakes entertainment, vibrant design, and Bahamian energy in one of the most legendary resort settings in the world.

A GLOBAL BRANDING AGENCY

LADY LUCK #E91E24

CLARITY WHITE #FFFFFF

JET BLACK #000000

TYPEFACE

GARAMOND

TYPEFACE

GOTHAM

STYLE

REGULAR

STYLE

BOOK

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

A NEW ERA of PLAY SHAPING the VISUAL IDENTITY for ATLANTIS CASINO BAHAMAS

Atlantis Casino Bahamas redefines the thrill of gaming with magnetic energy, bold design, and Bahamian flair. We developed the brand strategy, visual identity, and art direction to position it as “The Place to Play”—a destination of exhilaration, elegance, and connection. The palette blends jet black, lucky red, and pure white with rich accents of teal, gold, and burgundy, creating a world that feels both glamorous and grounded. Typography pairs the timeless sophistication of Garamond with the modern clarity of Gill Sans and Neutraface. Every touchpoint, from gaming floors and VIP lounges to campaign visuals—was shaped to spark emotion, anticipation, and style. Atlantis Casino becomes more than a casino; it is a pulse, a place where luxury meets adrenaline and every detail plays to win.

A GLOBAL BRANDING AGENCY

C L I E N T EAST OF COLLINS

S E R V I C E S

Brand Strategy | Art Direction | Brand Identity | Branding Touchpoints

East of Collins is a luxury lifestyle, concierge, real estate, and expediting brand serving Miami’s most exclusive coastal communities. It offers personalized access to curated services, simplifying life with refinement, local expertise, and a deep sense of community.

A GLOBAL BRANDING AGENCY

CRIMSON #B22F48

Aa CHRONICLE STYLE DISPLAY TYPEFACE

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

GREY #959596

MARSHMALLOW #EDEBD9

TYPEFACE

NOBEL BOOK

STYLE

METAL TEXTURE

WHITE #FFFFFF

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

LIFESTYLE with A COASTAL POINT of VIEW THAT REDEFINES COMMUNITY through CONCIERGE SERVICE, ELEGANCE and MODERN EASE IN MIAMI East of Collins is a luxury lifestyle management, real estate, and expediting brand serving Miami’s most prestigious coastal communities. We led the full brand transformation, creating a strategy and visual identity that reflect quiet sophistication and everyday ease. The palette blends cool greys, marshmallow whites, and crimson accents, while typography brings clarity and modern Beyond concierge and real estate services, East of Collins also specializes in permit and license expediting—whether launching a business, planning a renovation, or hosting an event, they prepare everything so clients can focus on what matters most. From digital presence to printed materials, the brand expresses trust, refinement, and warmth. It’s more than service—it’s lifestyle, simplified.

A GLOBAL BRANDING AGENCY

C L I E N T ELEMENTAL 22

S E R V I C E S

Brand Identity | Branding Touchpoints

Element 22 is a visionary residential brand that merges nature with architectural elegance. Designed for those who seek refined, tranquil living in urban settings, it offers serene environments rooted in wellness, sustainability, and contemporary design excellence.

A GLOBAL BRANDING AGENCY

GREEN #63614D

BEIGE #D2BB9F

MORNING SUN #EDEBD9

WHITE #FFFFFF

TREE BROWN #EDEBD9

DARK BROWN #EDEBD9

TYPEFACE

LATO LIGHT

TYPEFACE

BIGILLA MEDIUM

STYLE

Ss Tt Uu Vv Ww Xx Yy Zz Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr

A GLOBAL BRANDING AGENCY

LUXURY LIVING NATURALLY REDEFINED THROUGH A BRAND that HARMONIZES DESIGN, WELLNESS and URBAN SERENITY. Element 22 is a residential brand that reimagines urban living through the lens of nature, calm, and design integrity. We developed the brand identity to express a lifestyle rooted in balance and sophistication. The visual system uses a palette of soft neutrals, moss greens, and graphite tones, paired with clean, modern typography to evoke tranquility and elegance. The logo, inspired by elemental structures and atomic bonds, symbolizes connection, fluidity, and timeless form. Every touchpoint—from collaterals and digital platforms to social media—was crafted to feel understated, refined, and grounded in meaning. More than a place to live, Element 22 & 78 invites residents into a world shaped by wellness, architectural clarity, and a deep connectionto nature.

A GLOBAL BRANDING AGENCY

C L I E N T ELITE BY CHALHOUB

S E R V I C E S

Brand Identity | Branding Touchpoints

Elite by Chalhoub is one of the world’s most exclusive private membership experiences, designed for ultra-high-net-worth individuals. It offers access to curated lounges and elevated moments across the most prestigious luxury destinations, combining refinement, privacy, and exceptional hospitality.

A GLOBAL BRANDING AGENCY

TYPEFACE

AUTOGRAPHY

TRANQUIL GRAY #D0D2D3

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg HhAaBbCcDdEeFfGgHh Ii Jj Kk Ll Mm Nn Oo Pp Qq RrIiJjKkLlMmNnOoPpQqRr Ss Tt Uu Vv Ww Xx Yy Zz

SILVER FOX #E5E3E0

Aa TYPEFACE MULI STYLE LIGHT

SAND DUNE #AF8341

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

AJWA #241812

A GLOBAL BRANDING AGENCY

CRAFTING A WORLD OF DISCREET LUXURY by DESIGNING A BRAND EXPERIENCE ROOTED in ELEGANCE, TACTILITY AND EXCLUSIVITY Elite by Chalhoub is a curated membership experience designed for the world most elite clientele, offering access to private lounges and bespoke moments within the region’s most iconic luxury destinations. We developed the full brand identity, crafting a visual and sensory language grounded in discretion, elegance, and cultural refinement. Inspired by natural forms like sea waves and sand dunes, the aesthetic draws from pearl whites, tranquil greys, and rich golds, with tactile finishes that elevate every detail. From embossed invitations to gold-foiled lounge materials, every touchpoint was designed to feel intimate and exceptional. Elite by Chalhoub is more than a service. It is a statement of taste, offering timeless exclusivity to those who value privacy, beauty, and belonging.

A GLOBAL BRANDING AGENCY

C L I E N T FOUR SEASONS DUBAI

S E R V I C E S

Brand Strategy | Branding Touchpoints | Brand Collaterals

Set on Jumeirah Beach, Four Seasons Dubai is a sanctuary of serene opulence where natural beauty meets refined design. It offers an immersive world for guests who seek elegance, tranquility, and thoughtful experiences crafted with timeless artistry and modern restraint.

A GLOBAL BRANDING AGENCY

#CFD9E5

#364761

#F2EBC2

#9EB08F

TYPEFACE

SAOL

TYPEFACE

AKTIV GROTESK EXTENDED

STYLE

DISPLAY

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

THE ART of STILLNESS in MOTION, A BRAND LANGUAGE SHAPED by WATER, LANDSCAPE, and LIGHT. Four Seasons Dubai at Jumeirah Beach blends natural elegance with architectural modernity, and the branding reflects this convergence with quiet power. The identity system was shaped around the idea of refined abstraction transforming elements of nature into poetic design. Touchpoints and collaterals feature delicate water-ink illustrations and patterns inspired by water, trees, and distant mountains, evoking a sense of movement, serenity, and depth. The color palette is composed of soft neutrals and glistening golds, echoing the warmth and luminosity of Dubai. Typography strikes a careful balance between expressive detail and structured clarity, combining elegance with restraint. Every brand moment was crafted to invite calm, intimacy, and elevated emotion. This is not simply branding for a hotel, but the visual expression of a place where luxury is felt, not announced—where every element flows with intention.

A GLOBAL BRANDING AGENCY

C L I E N T FOUR SEASONS KUWAIT SPA

S E R V I C E S

Branding Strategy | Branding Touchpoints | Spa Collaterals

The Spa at Four Seasons Kuwait offers a sanctuary of renewal and calm, blending architectural elegance with a deep sense of well- being. Every detail is designed to soothe the senses through space, light, and a philosophy of understated luxury.

A GLOBAL BRANDING AGENCY

RGB 72 49 64 #483140

TYPEFACE

BUTLER

STYLE

ULTRALIGHT

Aa Aa TYPEFACE GARAMOND STYLE REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

RGB 229 211 198 #E5D3C6

RGB 234 234 234 #EAEAEA

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

GOLD GRADIENT

A GLOBAL BRANDING AGENCY

ARCHITECTURE, LIGHT and THE ART OF WELLNESS SHAPING THE SPA EXPERIENCE THROUGH ELEGANCE and INTENTION For the Spa at Four Seasons Kuwait, we crafted a branding strategy centered on serenity, renewal, and understated luxury. The touchpoints and collaterals draw inspiration from the soft, glowing light and flowing textures of the spa’s architecture. The palette features airy creams and gentle metallics, with abstract lines suggesting the movement of water. Light, refined typography supports a narrative of indulgence and well-being, creating an experience that feels as essential as it is exquisite.

A GLOBAL BRANDING AGENCY

C L I E N T GABRIEL NEW YORK

S E R V I C E S

Branding Strategy | Brand Identity | Art Direction | Verbal Identity | Branding Touchpoints

Gabriel New York is a fine jewelry house that blends craftsmanship with emotional resonance. Its pieces celebrate love, individuality, and everyday luxury, offering timeless design with a modern spirit for women who value meaning, style, and personal storytelling.

A GLOBAL BRANDING AGENCY

TYPEFACE

WILL & GRACE

GABRIEL EMBER C 0 M 88 Y 93 K 0 R 247 G 69 B 41

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa TYPEFACE NEUTRA STYLE LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CHOCOLATE BROWN C 63 M 62 Y 59 K 88 R 56 G 46 B 44

GRAY C 45 M 36 Y 35 K 01 R 146 G 148 B 151

CREAM C 7 M 12 Y 31 K 0 R 237 G 238 B 180

A GLOBAL BRANDING AGENCY

WHERE EVERY PIECE TELLS A STORY by BUILDING A BRAND THAT CELEBRATES LOVE, INDIVIDUALITY, and LIGHT-HEARTED LUXURY Gabriel New York is a fine jewelry house where timeless design meets heartfelt emotion. We developed the full brand strategy, identity, and art direction to reflect elegance, joy, and meaningful connection. The visual world blends soft blush tones, warm golds, and bold black, creating a refined yet approachable aesthetic.Photography and styling capture real women in moments of love, individuality, and celebration. The verbal identity is built on the belief that jewelry is more than ornament—it is memory made tangible. Every message expresses intimacy, craftsmanship, and personal beauty. From packaging and photography to digital and in-store experience, the brand speaks with warmth and clarity. Gabriel New York becomes more than a jeweler. It is a companion for every woman’s journey and every milestone that matters.

A GLOBAL BRANDING AGENCY

C L I E N T HABTOOR GRAND RESORT,

AUTOGRAPH COLLECTION

S E R V I C E S

Brand Strategy | Brand Identity | Branding Touchpoints

Habtoor Grand Resort, Autograph Collection, is a luxury beachfront destination in Dubai known for its timeless elegance, contemporary flair, and vibrant atmosphere. The resort offers refined service, spectacular views, and an unforgettable guest experience rooted in indulgence and warmth.

A GLOBAL BRANDING AGENCY

VIBRANT BLUE

BLACK

HEX #003BA0

HEX #000000

RGB 0 59 160

RGB 000

CMYK 100 80 12 3

CMYK 100 100 100 100

TYPEFACE

AILERON

TYPEFACE

FUTURA PT

STYLE

LIGHT

STYLE

LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

SUNLIT SOPHISTICATION, SEA-INSPIRED SPIRIT EXPRESSING A BRAND IDENTITY SHAPED by CONTRAST, COMFORT, and CHARISMA We developed the full brand strategy and visual identity for Habtoor Grand Resort, creating a cohesive design system that balances timeless elegance with bold energy. Inspired by the movement of the sea and the vibrancy of Dubai, the visual language features a palette of vibrant blues, luminous whites, and deep blacks. Typography is refined and contemporary, with carefully crafted iconography adding detail and distinction. Every application, from digital interfaces and guest-facing materials to signage and stationery, was designed to feel consistent, polished, and emotionally resonant. The result is a brand identity that speaks to the resort’s dynamic spirit and refined hospitality, inviting guests into a world where indulgence meets sophistication and every stay becomes a lasting memory.

A GLOBAL BRANDING AGENCY

C L I E N T THE HERITAGE BY AUTOGRAPH COLLECTION

S E R V I C E S

The Heritage by Autograph Collection is a boutique hotel in Downtown Dubai that reimagines hospitality through a modern lens of Emirati culture, offering an experience rooted in tradition, elegance, and a profound sense of place.

A GLOBAL BRANDING AGENCY

VANILLA

TYPEFACE

SWEET SANS PRO

PANTONE WHITE C0 M0 Y0 K90

STYLE

REGULAR

R36 G31 B33 HEX 241#F21

Aa Aa TYPEFACE BICKHAM SCRIPT STYLE REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

LAVENDER

PANTONE 2635 C C15 M20 Y0 K0 R0 G77 B113 HEX #D6C7ED

MAUVE

PANTONE WHITE C0 M0 Y0 K90

R36 G31 B33 HEX 241#F21

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

DUSK

PANTONE BLACK 2 C C0 M0 Y0 K100 R0 G0 B0 HEX 00000#

A GLOBAL BRANDING AGENCY

CAPTURING HERITAGE with MODERN GRACE WHILE BUILDING A BOUTIQUE BRAND THAT CELEBRATES LOCAL CULTURE and GLOBAL SOPHISTICATION. The Heritage by Autograph Collection is a boutique hotel in Downtown Dubai that captures the spirit of old Dubai through modern luxury. We led the full brand transformation, from strategic foundations and naming to identity, guest journey, and campaign development. The visual identity draws from mashrabiya patterns, elegant lavender hues, and refined typography to reflect a balance between heritage and contemporary style. The guest experience was shaped around authentic cultural immersion, with Arabic welcomes, oud-scented interiors, curated art, and hands-on workshops that celebrate Emirati craftsmanship. Through the “Captured Heritage” campaign, the hotel becomes a portal to Dubai’s living culture. Every touchpoint invites connection, discovery, and belonging, offering travelers a meaningful stay rooted in place, story, and spirit.

A GLOBAL BRANDING AGENCY

C L I E N T HOTEL BOULEVARD BY AUTOGRAPH COLLECTION

S E R V I C E S

Hotel Boulevard is a boutique lifestyle destination for the curious and culturally connected. Rooted in community and creative spirit, it offers an inspiring stay shaped by contemporary design, local artistry, and an atmosphere of discovery and connection.

A GLOBAL BRANDING AGENCY

Aa Aa TYPEFACE SWEET SANS PRO STYLE REGULAR TYPEFACE SWEET SANS PRO STYLE BOLD

SATIN #FFFFFF

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

BLUE #004D71

MOCHA #D4BCAC

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

A HOTEL THAT SPEAKS THROUGH ART and ENERGY, REDEFINING THE BOUTIQUE EXPERIENCE in the HEART of the CITY Hotel Boulevard by Autograph Collection redefines boutique hospitality with a brand rooted in culture, community, and creative energy. We led a full brand transformation from strategy and naming to identity and guest experience— designed for a traveler who values inspiration and connection. The visual identity blends deep blues and soft neutrals with layered textures, reflecting urban vibrancy and editorial calm. Typography pairs playful minimalism with quiet elegance, creating a tone that feels both welcoming and refined. From communal art spaces and local design stories to wellness rituals and culinary moments, the guest journey is crafted as a canvas for exploration. Through initiatives like the “Pedal Art Tour,” the brand invites discovery and expression, turning every stay into a story worth sharing.

A GLOBAL BRANDING AGENCY

C L I E N T LAYAL

S E R V I C E S

Brand Strategy | Brand Identity | Art Direction | Branding Touchpoints

Layal is a leading luxury beauty destination offering a curated portfolio of over 80 global brands. With deep cultural roots and a modern outlook, it reimagines beauty retail as a space for connection, discovery, and elevated self-expression

A GLOBAL BRANDING AGENCY

TYPEFACE

NOBEL LIGHT

STYLE

Aa Aa TYPEFACE NOBEL STYLE BOLD

MIDNIGHT BLACK #00000

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

MAGENTA #89216C

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

LIGHT GREY #DBDBDB

A GLOBAL BRANDING AGENCY

A VISION OF MODERN BEAUTY SHAPING A RETAIL EXPERIENCE ROOTED in STYLE, CULTURE, and SELF- EXPRESSION Layal is a leading luxury beauty destination in the Middle East, offering an unparalleled portfolio of over 80 global brands and delivering premium beauty experiences both online and in-store. With a distinct Middle Eastern heritage and a forward- looking approach, Layal redefines beauty retail as a space of community, discovery, and self-expression. We developed the full brand strategy and crafted an identity that blends sophistication with inclusivity. The visual world combines rich purples, golds, and soft neutrals paired with modern typography to create a look that is elegant, confident, and instantly recognizable. Through art direction, we shaped a lifestyle narrative that is chic, immersive, and emotionally engaging. Across every touchpoint, from retail spaces and packaging to digital presence and social media, Layal delivers a seamless, elevated experience that connects global beauty with local culture.

A GLOBAL BRANDING AGENCY

C L I E N T KIDS PALACE AT MANDARIN ORIENTAL

S E R V I C E S

Brand Identity | Branding Touchpoints

Kids Palace at Mandarin Oriental Emirates Palace is a vibrant children’s world designed to inspire curiosity and creativity through thoughtful play. With culinary, educational, artistic, and wellness experiences, it brings joyful discovery to every moment of a family’s stay.

A GLOBAL BRANDING AGENCY

#000000

#5274B0

#AB7C7C

#5C8B90

#EBD057

TYPEFACE

SERENIA

TYPEFACE

COMO LIGHT

STYLE

LIGHT

STYLE

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

A WORLD WHERE PLAY MEETS PURPOSE DESIGNING A CHILDREN’S EXPERIENCE that FEELS IMAGINATIVE, WELCOMING and REFINED We developed the complete brand identity for Kids Palace, blending imagination with refined design to create a space where children feel inspired, welcome, and engaged. The visual language uses a vibrant palette of teal, rose, sunshine yellow, and bright blue, evoking joy and playfulness while echoing the sophistication of the Emirates Palace experience. Typography is soft, expressive, and child-friendly, balancing clarity with creativity. Every brand application, including menus, signage, activity guides, and stationery, was designed to feel warm, thoughtful, and intuitive for both children and their families. The result is a cohesive identity that captures the magic of childhood within a luxury setting, transforming Kids Palace into a destination of wonder, learning, and lasting memories.

A GLOBAL BRANDING AGENCY

C L I E N T PALM LIVING

S E R V I C E S

Brand Strategy | Brand Identity | Branding Touchpoints

Located on Palm Jumeirah, Palm Living is a private enclave of 30 luxury residences designed for those who seek beauty in balance. It offers a refined expression of coastal living, where architecture, nature, and stillness converge in effortless harmony.

A GLOBAL BRANDING AGENCY

SEA

TEAL

BEIGE

IVORY

SKY

R 46 G 64 B 86 C 86 M 71 Y 44 K 34 #2E4056 PANTONE 2160 C

R 88 G 127 B 143 C 70 M 41 Y 35 K 5 #587F8F PANTONE 2205 C

R 244 G242 B 237 C 3 M 3 Y 5 K 0 #F4F2ED PANTONE 7534 C

R 255 G 255 B 255 C 0 M 0 Y 0 K 0 #FFFFFF PANTONE WHITE

R 46 G 64 B 86 C 86 M 71 Y 44 K 34 #2E4056 PANTONE 2160 C

TYPEFACE

FUTURA PT

TYPEFACE

IVY PRESTO

STYLE

BOOK

STYLE

LIGHT

Ss Tt Uu Vv Ww Xx Yy Zz Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr

A GLOBAL BRANDING AGENCY

NATURAL FORM with CULTURED INTENTION DEFINES a RESIDENTIAL EXPERIENCE of MODERN REFINEMENT on PALM JUMEIRAH

Palm Living by Wasl is a rare residential collection on Palm Jumeirah, where coastal elegance and contemporary design shape a lifestyle of serenity. We developed the brand strategy and visual identity to reflect a world of refined minimalism and effortless sophistication. Inspired by the natural rhythms of the sea, the brand language blends soft blues, ivory, and beige with a typographic system that pairs timeless form with modern clarity. The visual narrative embraces Nomadic Elegance, an aesthetic of flowing architecture, organic textures, and calming light. Across every touchpoint, from print and digital to lifestyle photography and brand voice, Palm Living communicates craftsmanship, intentionality, and sustainable design. More than a residence, it becomes a living sanctuary. This is a coastal address defined not by volume but by quiet refinement, harmony with nature, and a profound sense of belonging.

A GLOBAL BRANDING AGENCY

C L I E N T PRIMUS

S E R V I C E S

Branding Strategy | Brand Identity | Branding Touchpoints

Primus is a private yachting society reserved for global visionaries seeking more than ownership. With seamless access to a worldwide fleet, it offers a lifestyle of curated freedom, intentional connection, and elevated experiences shaped by discretion, craftsmanship, and deep personal meaning.

A GLOBAL BRANDING AGENCY

OCEAN BLUE RGB 24 62 89 #183E59

TYPEFACE

PP GATWICK

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

BEIGE RGB 207 199 283 #CFC7B7

TYPEFACE

AVENIR

STYLE

LIGHT

WHITE RGB 255 255 255 #FFFFFF

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

THE ELEGANCE of INVITATION-ONLY LIVING DEFINES AN IDENTITY THAT FLOWS WITH PRESTIGE, CALM AND CONTROL Primus is an invitation-only yachting society that redefines luxury through access without ownership, offering a lifestyle shaped by freedom, discretion, and purpose. We developed the full brand strategy and identity to reflect intentional living and elevated connection. Inspired by the quiet power of the sea, the visual world uses deep ocean blues, forest greens, and elegant neutrals, with textures that suggest calm and fluidity. Typography pairs classical precision with modern restraint, creating a tone of subtle prestige. Every detail from embossed stationery to a velvet membership box with matte gold accents— was crafted to express care and distinction. Primus is more than a brand; it is a universe where influence is quiet, journeys are personal, and membership holds true meaning.

A GLOBAL BRANDING AGENCY

C L I E N T ROMEO MARINE

S E R V I C E S

Branding Strategy | Brand Identity | Branding Touchpoints

Romeo Marine is an international yacht brand born in Dubai, redefining the future of luxury seafaring through global design sensibility, precision engineering, and modern elegance. Each vessel is a statement of innovation and artistry, where craftsmanship meets a world-class maritime vision.

A GLOBAL BRANDING AGENCY

ROMEO BLUE

BEIGE

RGB 89 62 24 030#D17

RGB 283 199 207 73#A3BF

TYPEFACE

OCULI DISPLAY

STYLE

REGULAR

Aa Aa TYPEFACE GOTHAM STYLE LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CHAMPAGNE

CHAMPAGNE FOIL CODE: P81

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CORAL

RGB 255 255 255 1#C4052

A GLOBAL BRANDING AGENCY

SEAFARING REIMAGINED, DESIGN-LED YACHTING for a GLOBAL ELITE We led the full brand creation for Romeo Marine, developing a strategic identity that speaks to discerning global yacht buyers. From naming and positioning to visual identity, color palette, typography, and brand language, every detail was shaped to reflect understated luxury and engineering excellence. We designed a refined emblem inspired by ocean waves and sunrays, supported by a sophisticated palette of Romeo Blue, Champagne, and Coral. The brand extended across high-touch print, metal medallions, business cards, brochures, and editorial-style brand books. Our work culminated in a Monaco Yacht Show presentation, where the brand launched with distinction—anchoring Romeo Marine as a rising force in global yachting.

A GLOBAL BRANDING AGENCY

C L I E N T THE 13

S E R V I C E S

Branding Strategy | Brand Identity | Branding Touchpoints

Located in Macau, The 13 is one of the world’s most extravagant hotel creations. It is a vision of bespoke luxury shaped by haute couture, rare art, and immersive design, where every experience is curated for wonder, drama, and distinction.

A GLOBAL BRANDING AGENCY

STEPHEN RED

ROYAL GOLD

ROYAL WHITE

ALTERNATIVE GOLD FOR PRINTED TEXT

ROYAL BLACK

THE ROYAL FABRIC

PANTONE® RED 199C C15 M100 Y100K0 R255 G0 B24

PANTONE® 14-15C C0 M28 Y77 K29 R189 G144 B64

PANTONE® BLACK C (%95) C0 M0 Y0 K%95( 100) R0 G0 B%95( 0)

Aa TYPEFACE STYLE REGULAR

TYPEFACE

JOSEFIN SANS

BICKHAM SCRIPT PRO 3

STYLE

LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

MORE THAN A HOTEL, A STATEMENT that BUILDS THE BRAND of a LANDMARK WHERE DESIGN and DECADENCE COLLIDE The 13 is one of the world’s most luxurious hospitality destinations, offering a world of bespoke living, haute couture, rare art, and Michelin-starred experiences in the heart of Macau. In close collaboration with Stephen Hung, we developed the full brand strategy and crafted an identity rooted in opulence, artistry, and vision. The visual language features a bold palette of Stephen Red, Royal Gold, and Royal Black, radiating drama and distinction. Typography, combining Josefin Sans and Bickham Script, evokes elegance, confidence, and refinement. From corporate stationery to digital platforms, every touchpoint was designed to reflect a world of indulgence and craft. Every detail, from textures to finishes, expresses The 13’s ambition to astonish, captivate, and endure as an icon of unapologetic luxury.

A GLOBAL BRANDING AGENCY

C L I E N T THE EHVANA BY ONE&ONLY REETHI RAH

S E R V I C E S

Brand Strategy | Brand Identity | Guest Journey | Verbal Identity | Branding Touchpoints

The Ehvana is an invitation-only guest program created for the most loyal and affluent guests of One&Only Reethi Rah, Maldives. It offers a world of refined care and emotional connection, where luxury is defined by anticipation, meaning, and deeply personal moments.

A GLOBAL BRANDING AGENCY

TYPEFACE

DIDOT

#DBD8D4

SILVER FOIL

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

#FFFFFF

9#D9D9C

TYPEFACE

GOTHAM

STYLE

BOOK

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

LOYALTY REIMAGINED AS PERSONAL LUXURY where ANTICIPATION, CARE, and MEANING CONVERGE. The Ehvana is a private guest program at One&Only Reethi Rah, designed exclusively for the resort’s 50 most loyal and affluent guests. We developed the complete brand strategy and identity to reflect grace, precision, and deep personalization. The visual language features a palette of stone, white, grey, and silver, supported by refined typography and tactile materials. Art direction emphasizes stillness, warmth, and quiet confidence, from welcome gifts to printed collaterals. The verbal identity is centered on heartfelt hospitality, using language that is warm, sincere, and effortlessly elegant. Every touchpoint is crafted to feel personal and intentional. The Ehvana redefines loyalty not as a transaction, but as a relationship—where every moment is designed to be remembered, cherished, and uniquely yours.

A GLOBAL BRANDING AGENCY

C L I E N T THE FIXER

S E R V I C E S

Brand Strategy | Identity | Touchpoints | Stationery

The Fixer is a UK-based luxury lifestyle and experiential travel company that curates extraordinary moments for HNWIs and UHNWIs. From private escapes to once-in-a- lifetime events, every experience is crafted with discretion, care, and a deep sense of excellence.

A GLOBAL BRANDING AGENCY

WHITE SMOKE

PEACH

NAVY BLLUE

TYPEFACE

MONTSERRAT

TYPEFACE

BRESSAY REGULAR

STYLE

BOOK

STYLE

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

MORE THAN SERVICE A SIGNATURE that BUILDS A BRAND TURNING MOMENTS into MASTERPIECES for the GLOBAL ELITE. The Fixer is a UK-based luxury lifestyle and experiential travel company serving a global clientele of HNWIs and UHNWIs. We crafted a brand narrative centered on precision, sophistication, and passion, positioning The Fixer as a trusted partner in curating unforgettable experiences, from private escapes to high-profile events. The visual identity pairs a bold sans-serif logo with delicate cursive, blending strength with intimacy. A palette of navy blue, peach, and white smoke offers a balance of authority and warmth, while the typography system conveys clarity and refinement. With a tone of voice rooted in opulence and authenticity, every message reflects care and discretion. From website to stationery and digital touchpoints, every detail was designed to express timeless elegance and lasting emotional impact.

A GLOBAL BRANDING AGENCY

C L I E N T VIDA HOTELS & RESORTS

S E R V I C E S

Brand Strategy | Naming | Brand Identity | Verbal Identity | Branding Touchpoints

Vida Hotels and Resorts is a lifestyle hospitality brand reimagined for the modern explorer. With properties across global destinations, it offers an inspired blend of creativity, connection, and contemporary luxury, inviting a new generation to live, stay, and express without limits.

A GLOBAL BRANDING AGENCY

BLUE #004D710

TYPEFACE

BODONI 72

Aa STYLE BOOK

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

LIGHT BLUE #AEC1CE

TYPEFACE

AVENIR

STYLE

LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

HOSPITALITY AS A FORM of EXPRESSION. TRANSFORMING VIDA into a GLOBAL BRAND OF FREEDOM, DESIGN, AND ENERGY Vida Hotels and Resorts is a global lifestyle hospitality brand reimagined for the modern world. We led its complete transformation, including strategy, naming, visual identity, and brand voice. The identity merges minimalist design with expressive details, using desert tones, deep blues, and soft metallics to reflect both calm and cosmopolitan energy. Typography combines the timeless elegance of Bodoni with the contemporary clarity of Avenir, resulting in a refined yet playful tone. Through a bold new verbal identity, the guest experience was reframed around freedom, creativity, and self- expression. Every hotel, residence, and touchpoint speaks with clarity, confidence, and cultural resonance. Vida is no longer just a stay—it is a lifestyle brand alive with design, movement, and meaning.

A GLOBAL BRANDING AGENCY

C L I E N T THE CAKE BOUTIQUE BY WALDORF ASTORIA

S E R V I C E S

Brand Strategy | Brand Identity | Branding Touchpoints

The Cake Boutique is a luxury patisserie concept that transforms dessert into a sensory experience. Known for its bespoke creations and elegant design, it offers refined moments of celebration, crafted with precision, beauty, and emotion.

A GLOBAL BRANDING AGENCY

PANTONE 7544 C RGB 126 140 157 CMYK 54 39 28 2 HEX 7E8C9D

A a Aa TYPEFACE NOBEL STYLE BOOK TYPEFACE BOLIN GERLI STYLE REGULAR

A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z

PANTONE 5455 C RGB 188 204 208 CMYK 26 12 14 0 HEX BCCCD0

PANTONE 427 C RGB 204 208 217 CMYK 19 13 9 0 HEX CCD0D9

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

PANTONE 877 C GRADIENT / SILVER FOILING

A GLOBAL BRANDING AGENCY

ELEVATED INDULGENCE in EVERY DETAIL DEFINING A MODERN LUXURY PATISSERIE for WALDORF ASTORIA. A refined patisserie concept that blends culinary artistry with modern design, this boutique offers guests a dessert experience that is as beautiful as it is indulgent. We developed the full brand strategy and visual identity to capture a balance of sophistication and playful elegance. The visual language combines soft neutrals, silver accents, and minimalist typography to evoke calm, confidence, and style. Through considered art direction, we designed packaging, collaterals, and digital assets that elevate every detail—from silver-foiled cake boxes and embossed thank-you cards to sleek delivery bags and social assets. Each touchpoint expresses timeless luxury while celebrating handcrafted precision. More than a patisserie, it is a signature experience that transforms every cake into a moment of beauty, emotion, and celebration.

A GLOBAL BRANDING AGENCY

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