THE ELEGANCE of INVITATION-ONLY LIVING DEFINES AN IDENTITY THAT FLOWS WITH PRESTIGE, CALM AND CONTROL Primus is an invitation-only yachting society that redefines luxury through access without ownership, offering a lifestyle shaped by freedom, discretion, and purpose. We developed the full brand strategy and identity to reflect intentional living and elevated connection. Inspired by the quiet power of the sea, the visual world uses deep ocean blues, forest greens, and elegant neutrals, with textures that suggest calm and fluidity. Typography pairs classical precision with modern restraint, creating a tone of subtle prestige. Every detail from embossed stationery to a velvet membership box with matte gold accents— was crafted to express care and distinction. Primus is more than a brand; it is a universe where influence is quiet, journeys are personal, and membership holds true meaning.
A GLOBAL BRANDING AGENCY
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