MORE THAN A HOTEL, A STATEMENT that BUILDS THE BRAND of a LANDMARK WHERE DESIGN and DECADENCE COLLIDE The 13 is one of the world’s most luxurious hospitality destinations, offering a world of bespoke living, haute couture, rare art, and Michelin-starred experiences in the heart of Macau. In close collaboration with Stephen Hung, we developed the full brand strategy and crafted an identity rooted in opulence, artistry, and vision. The visual language features a bold palette of Stephen Red, Royal Gold, and Royal Black, radiating drama and distinction. Typography, combining Josefin Sans and Bickham Script, evokes elegance, confidence, and refinement. From corporate stationery to digital platforms, every touchpoint was designed to reflect a world of indulgence and craft. Every detail, from textures to finishes, expresses The 13’s ambition to astonish, captivate, and endure as an icon of unapologetic luxury.
A GLOBAL BRANDING AGENCY
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