HOSPITALITY AS A FORM of EXPRESSION. TRANSFORMING VIDA into a GLOBAL BRAND OF FREEDOM, DESIGN, AND ENERGY Vida Hotels and Resorts is a global lifestyle hospitality brand reimagined for the modern world. We led its complete transformation, including strategy, naming, visual identity, and brand voice. The identity merges minimalist design with expressive details, using desert tones, deep blues, and soft metallics to reflect both calm and cosmopolitan energy. Typography combines the timeless elegance of Bodoni with the contemporary clarity of Avenir, resulting in a refined yet playful tone. Through a bold new verbal identity, the guest experience was reframed around freedom, creativity, and self- expression. Every hotel, residence, and touchpoint speaks with clarity, confidence, and cultural resonance. Vida is no longer just a stay—it is a lifestyle brand alive with design, movement, and meaning.
A GLOBAL BRANDING AGENCY
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