ELEVATED INDULGENCE in EVERY DETAIL DEFINING A MODERN LUXURY PATISSERIE for WALDORF ASTORIA. A refined patisserie concept that blends culinary artistry with modern design, this boutique offers guests a dessert experience that is as beautiful as it is indulgent. We developed the full brand strategy and visual identity to capture a balance of sophistication and playful elegance. The visual language combines soft neutrals, silver accents, and minimalist typography to evoke calm, confidence, and style. Through considered art direction, we designed packaging, collaterals, and digital assets that elevate every detail—from silver-foiled cake boxes and embossed thank-you cards to sleek delivery bags and social assets. Each touchpoint expresses timeless luxury while celebrating handcrafted precision. More than a patisserie, it is a signature experience that transforms every cake into a moment of beauty, emotion, and celebration.
A GLOBAL BRANDING AGENCY
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