DESIGNING DESIRE THROUGH LOYALTY ELEVATING ELITE into A WORLD of PRIVILEGE, PRESTIGE, and PERSONAL CONNECTION We partnered with Chalhoub Group to elevate Elite, its most exclusive loyalty program, through a refined creative and engagement strategy targeting ultra-high-net-worth individuals. From private invitations to iconic experiences like Baccarat’s 260th anniversary dinner to digital campaigns such as the Jacquemus.ae regional launch, each activation was crafted to feel rare, relevant, and rewarding. Our work included campaign development, seasonal storytelling, and a tailored visual identity that aligns with the aspirations of Elite’s most valued members. More than a program, Elite becomes a symbol of recognition—where loyalty is celebrated through meaningful access, personal touchpoints, and elevated encounters with the world’s finest.
A GLOBAL BRANDING AGENCY
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