WHERE WATCHMAKING MEETS ARCHITECTURE LAUNCHING a TIMELESS ICON in the HEART of DUBAI MARINA The Franck Muller Aeternitas Tower is a landmark of elevated living, fusing horological excellence with architectural artistry. We developed the full campaign strategy, creative direction, and launch narrative to present the tower as an emblem of precision, elegance, and innovation. Designed for global collectors and ultra-high-net-worth individuals, the project’s brand world mirrors the sophistication of the Franck Muller timepieces. The brochure features refined imagery, elegant typography, and layered storytelling that draws on the maison’s watchmaking codes to express a lifestyle shaped by legacy and craft. Every detail celebrates a tower where time becomes art, and every residence a living complication.
A GLOBAL BRANDING AGENCY
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