SKIN, STYLE and SELF- EXPRESSION DEFINE THE WORLD of BEX BEAUTY from PACKAGING to PERSONALITY BEX Beauty is a next-generation cosmetics brand founded by the icon Balqees, created to empower women through natural beauty, skin-first formulas, and confident self-expression. We developed the full brand strategy and visual identity, balancing softness and strength to reflect a personality that is bold, feminine, and trend-defining. The brand’s palette blends nude, mocha, cream, and milky rose tones, while typography pairs an elegant serif with a modern sans-serif for visual contrast. The butterfly mark symbolizes transformation and the power of inner beauty. From packaging and campaign imagery to retail design and digital platforms, every touchpoint is crafted to feel aspirational, effortless, and real. BEX is more than a beauty brand. It is a voice for confident women everywhere.
A GLOBAL BRANDING AGENCY
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