TRADITION MEETS MODERNITY in MOTION, SHAPING A BRAND WORLD that INVITES IMMERSION, DISCOVERY, and DELIGHT Andaz Doha is a luxury lifestyle hotel that captures the energy of modern Qatar through bold design and cultural depth. We developed the brand strategy and visual identity to reflect a fusion of tradition and innovation. Inspired by Sadu weaving, Arabic calligraphy, geometric patterns, and mosaic textures, the visual world feels tactile, layered, and alive. Each brand element, from curated spaces to printed touchpoints, is designed to immerse guests in a rich sensory experience. The identity balances elegance and authenticity, inviting guests into a journey shaped by sight, sound, and story. At Andaz Doha, design is not just aesthetic, it is an invitation to connect, to explore, and to feel the vibrant soul of the city.
A GLOBAL BRANDING AGENCY
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