A NEW ERA of PLAY SHAPING the VISUAL IDENTITY for ATLANTIS CASINO BAHAMAS
Atlantis Casino Bahamas redefines the thrill of gaming with magnetic energy, bold design, and Bahamian flair. We developed the brand strategy, visual identity, and art direction to position it as “The Place to Play”—a destination of exhilaration, elegance, and connection. The palette blends jet black, lucky red, and pure white with rich accents of teal, gold, and burgundy, creating a world that feels both glamorous and grounded. Typography pairs the timeless sophistication of Garamond with the modern clarity of Gill Sans and Neutraface. Every touchpoint, from gaming floors and VIP lounges to campaign visuals—was shaped to spark emotion, anticipation, and style. Atlantis Casino becomes more than a casino; it is a pulse, a place where luxury meets adrenaline and every detail plays to win.
A GLOBAL BRANDING AGENCY
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