LUXURY LIVING NATURALLY REDEFINED THROUGH A BRAND that HARMONIZES DESIGN, WELLNESS and URBAN SERENITY. Element 22 is a residential brand that reimagines urban living through the lens of nature, calm, and design integrity. We developed the brand identity to express a lifestyle rooted in balance and sophistication. The visual system uses a palette of soft neutrals, moss greens, and graphite tones, paired with clean, modern typography to evoke tranquility and elegance. The logo, inspired by elemental structures and atomic bonds, symbolizes connection, fluidity, and timeless form. Every touchpoint—from collaterals and digital platforms to social media—was crafted to feel understated, refined, and grounded in meaning. More than a place to live, Element 22 & 78 invites residents into a world shaped by wellness, architectural clarity, and a deep connectionto nature.
A GLOBAL BRANDING AGENCY
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