CRAFTING A WORLD OF DISCREET LUXURY by DESIGNING A BRAND EXPERIENCE ROOTED in ELEGANCE, TACTILITY AND EXCLUSIVITY Elite by Chalhoub is a curated membership experience designed for the world most elite clientele, offering access to private lounges and bespoke moments within the region’s most iconic luxury destinations. We developed the full brand identity, crafting a visual and sensory language grounded in discretion, elegance, and cultural refinement. Inspired by natural forms like sea waves and sand dunes, the aesthetic draws from pearl whites, tranquil greys, and rich golds, with tactile finishes that elevate every detail. From embossed invitations to gold-foiled lounge materials, every touchpoint was designed to feel intimate and exceptional. Elite by Chalhoub is more than a service. It is a statement of taste, offering timeless exclusivity to those who value privacy, beauty, and belonging.
A GLOBAL BRANDING AGENCY
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