ARCHITECTURE, LIGHT and THE ART OF WELLNESS SHAPING THE SPA EXPERIENCE THROUGH ELEGANCE and INTENTION For the Spa at Four Seasons Kuwait, we crafted a branding strategy centered on serenity, renewal, and understated luxury. The touchpoints and collaterals draw inspiration from the soft, glowing light and flowing textures of the spa’s architecture. The palette features airy creams and gentle metallics, with abstract lines suggesting the movement of water. Light, refined typography supports a narrative of indulgence and well-being, creating an experience that feels as essential as it is exquisite.
A GLOBAL BRANDING AGENCY
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