WHERE EVERY PIECE TELLS A STORY by BUILDING A BRAND THAT CELEBRATES LOVE, INDIVIDUALITY, and LIGHT-HEARTED LUXURY Gabriel New York is a fine jewelry house where timeless design meets heartfelt emotion. We developed the full brand strategy, identity, and art direction to reflect elegance, joy, and meaningful connection. The visual world blends soft blush tones, warm golds, and bold black, creating a refined yet approachable aesthetic.Photography and styling capture real women in moments of love, individuality, and celebration. The verbal identity is built on the belief that jewelry is more than ornament—it is memory made tangible. Every message expresses intimacy, craftsmanship, and personal beauty. From packaging and photography to digital and in-store experience, the brand speaks with warmth and clarity. Gabriel New York becomes more than a jeweler. It is a companion for every woman’s journey and every milestone that matters.
A GLOBAL BRANDING AGENCY
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