SUNLIT SOPHISTICATION, SEA-INSPIRED SPIRIT EXPRESSING A BRAND IDENTITY SHAPED by CONTRAST, COMFORT, and CHARISMA We developed the full brand strategy and visual identity for Habtoor Grand Resort, creating a cohesive design system that balances timeless elegance with bold energy. Inspired by the movement of the sea and the vibrancy of Dubai, the visual language features a palette of vibrant blues, luminous whites, and deep blacks. Typography is refined and contemporary, with carefully crafted iconography adding detail and distinction. Every application, from digital interfaces and guest-facing materials to signage and stationery, was designed to feel consistent, polished, and emotionally resonant. The result is a brand identity that speaks to the resort’s dynamic spirit and refined hospitality, inviting guests into a world where indulgence meets sophistication and every stay becomes a lasting memory.
A GLOBAL BRANDING AGENCY
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