CAPTURING HERITAGE with MODERN GRACE WHILE BUILDING A BOUTIQUE BRAND THAT CELEBRATES LOCAL CULTURE and GLOBAL SOPHISTICATION. The Heritage by Autograph Collection is a boutique hotel in Downtown Dubai that captures the spirit of old Dubai through modern luxury. We led the full brand transformation, from strategic foundations and naming to identity, guest journey, and campaign development. The visual identity draws from mashrabiya patterns, elegant lavender hues, and refined typography to reflect a balance between heritage and contemporary style. The guest experience was shaped around authentic cultural immersion, with Arabic welcomes, oud-scented interiors, curated art, and hands-on workshops that celebrate Emirati craftsmanship. Through the “Captured Heritage” campaign, the hotel becomes a portal to Dubai’s living culture. Every touchpoint invites connection, discovery, and belonging, offering travelers a meaningful stay rooted in place, story, and spirit.
A GLOBAL BRANDING AGENCY
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