A VISION OF MODERN BEAUTY SHAPING A RETAIL EXPERIENCE ROOTED in STYLE, CULTURE, and SELF- EXPRESSION Layal is a leading luxury beauty destination in the Middle East, offering an unparalleled portfolio of over 80 global brands and delivering premium beauty experiences both online and in-store. With a distinct Middle Eastern heritage and a forward- looking approach, Layal redefines beauty retail as a space of community, discovery, and self-expression. We developed the full brand strategy and crafted an identity that blends sophistication with inclusivity. The visual world combines rich purples, golds, and soft neutrals paired with modern typography to create a look that is elegant, confident, and instantly recognizable. Through art direction, we shaped a lifestyle narrative that is chic, immersive, and emotionally engaging. Across every touchpoint, from retail spaces and packaging to digital presence and social media, Layal delivers a seamless, elevated experience that connects global beauty with local culture.
A GLOBAL BRANDING AGENCY
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