NATURAL FORM with CULTURED INTENTION DEFINES a RESIDENTIAL EXPERIENCE of MODERN REFINEMENT on PALM JUMEIRAH
Palm Living by Wasl is a rare residential collection on Palm Jumeirah, where coastal elegance and contemporary design shape a lifestyle of serenity. We developed the brand strategy and visual identity to reflect a world of refined minimalism and effortless sophistication. Inspired by the natural rhythms of the sea, the brand language blends soft blues, ivory, and beige with a typographic system that pairs timeless form with modern clarity. The visual narrative embraces Nomadic Elegance, an aesthetic of flowing architecture, organic textures, and calming light. Across every touchpoint, from print and digital to lifestyle photography and brand voice, Palm Living communicates craftsmanship, intentionality, and sustainable design. More than a residence, it becomes a living sanctuary. This is a coastal address defined not by volume but by quiet refinement, harmony with nature, and a profound sense of belonging.
A GLOBAL BRANDING AGENCY
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