408.680.8389 • Tech Chronicle The modern business • 408.680.8389

IT. advisor “Insider Tips To Make Your Small Business Run Faster, Easier, And More Profitably”

January 2018 lung, gynecological, head and neck, colorectal cancers, as well as other malignancies, through a collaborative, multi-disciplinary team approach. It’s our privilege to be selected by them and help them focus on what they do best: superior patient care. We know they’ll be clients for life. Welcome New Client: Pacific Hematology Oncology Associates, SF We’re excited to announce that TruAdvantage was selected by Pacific Hematology in SF to support their medical practice, 30 staff and over 40 computers and servers. Pacific Hematology offers a state-of-the-art cancer treatment facility providing the next-level of treatment, utilizing the latest radiation oncology treatment modalities for prostate, breast,

Do You Really Want The Cheapest Computer Technician Working On Your Company’s Network?

These days, small businesses are more dependent on IT systems than at any other time in history. Because of this, even the slightest technological hiccups in our cyberspace-centered workflow can have expensive, lasting consequences. Perhaps the most dramatic illustration of this occurred back in 2013, when Amazon went dark for half an hour. Sure, it was a paltry 30 minutes, no big deal – until you consider the megagiant was theoretically hemorrhaging $66,240 every 60 seconds, based on their quarterly revenue. Of course, your company probably isn’t a staple of international commerce like Jeff Bezos’s beloved brainchild. Because of this, many small-business owners think that a downed server or small security

breach here and there won’t matter too much to their bottom line. For these unlucky few, IT takes a backseat to more “pressing” issues, and they go the cheap route with their technicians. This cost- cutting solution seems like the idea of the year, and will undoubtedly work great for the business – until it doesn’t. Maybe your long-time technicians fail to notice a piece of outdated equipment, and your server gives up the ghost during peak business hours. Virtually all work grinds to a halt, and your employees are forced to wile away the two hours shooting three-pointers into the trash bins. Add up the two hours of wasted wages for your entire team, the financial cost of missed business, and the much more intangible

Kayvan Yazdi, President of TruAdvantage

Our Mission: To become a trusted advisor and strategic partner to the Bay Area’s SMBs and help them solve their daily issues, optimize efficiency and security and grow a competitive advantage with IT.

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IT to Solve. Optimize. Grow • • 408.680.8389 • 1

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