Revamp your business model via the Circularity Loop
Looking at your business on a Circularity Loop will help innovate your revenue model
Input production
Manufacturing
Innovate your business model via the Circularity Loop Looking at your business from the perspective of the circularity loop can provide inspiration for how to monetize your business model. The circularity loop examines which part of the business operation, from material sourcing to customer purchase and usage, becomes more environmentally friendly due to your sustainable path. For example, a recycling program for electronic goods may make the refinement process more sustainable as parts can be reused.
Refinement
Distribution
User/ consumer
Concept
Raw materials
Redistribute
Reuse
Four different ways you can establish a Circularity Loop 1. Circular products Focus on products that already incorporate sustainability best practices in purchasing, materials, and production. For example, developing writing material from recycled paper only. 2. Circular business models Develop business models that are built on circular principles. For example, a clothing rental company allows for easy redistribution and reuse of clothes. 3. Circular services Offer software, methods, consulting, etc., to help suppliers, customers and consumers improve sustainability standards. For example, a trade-in system for batteries can help consumers recycle goods. Another example would be offering consulting services to farmers growing coffee or other goods to help them identify easy ways to make their farms more sustainable. 4. Circular sales Offer services to reduce outbound logistics as much as possible. For example, giving customers and consumers the option to ensure bundled delivery instead of individual packages (usually in return for a longer delivery time).
Repair
Repurpose
Recycle
Regenerate
Offer flexible renting, lending and sharing options Offer maintenance, repair and refurbishing services Offer retrofitting or upgrades for existing products Create a market for (refurbished) 2nd hand products Create a market for recycled raw materials & by-products Potential business opportunities
15 Environmental sustainability in business
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