What do we mean by “sustainability”?
Simon-Kucher’s Global Sustainability Study: An overview Our annual global study spans all industries that impact a consumer’s daily life from transportation to energy/utilities, from travel and tourism to retail, from financial services to home construction. The study includes insights about the role sustainability plays across a variety of consumer behaviors and highlights differences by region and country. In 2022 we surveyed 11,711 consumers of all ages, genders, education level, and income on their: • Attitudes towards environmental sustainability in general • The importance of sustainability when making purchasing decisions • Whether or not they are willing to pay more and if so, by how much • Barriers that prevent them from purchasing sustainable goods and services The results we have gathered demonstrate that sustainability should not be viewed as a trend, but as an established and evolving approach to thinking, consuming, and living.
We speak to environmental sustainability – raw material sourcing, production and manufacturing processes, and distribution and disposal practices that save natural resources, reduce emissions, and reduce waste. In short, anything that can help save the natural environment across the entire value chain in which a company may participate. One of the typical information gaps that we come across in understanding how businesses can act on sustainability is in-depth consumer insights. Our annual Global Sustainability Study is a powerful data source to overcome this gap.
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Put sustainability on the agenda Make it tangible Drive positive impact and growth How we can help
The survey was conducted between July and August 2022 by Simon-Kucher & Partners in collaboration with Dynata, an independent market research agency.
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Environmental sustainability in business
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