Every big movement relies on powerful drivers to mobilize business change. Sustainability is no different. There are push and pull factors, external and internal, big and small that are motivating this transformation. Alongside the moral imperative of social responsibility, businesses are facing pressure from many different sources. Regulators are changing the rules and policies around the world. Suppliers, third party vendors, and customers along the value chain are updating their requirements and compliance rules. And finally, one of the loudest voices are the growing number of consumers affirming that a proactive environmental sustainability stance is non-negotiable. Drivers of change The global business ecosystem will require motivation from all angles to drive towards sustainability. When asked, consumers see key roles for themselves, for-profit companies, and international actors to drive change. All will play their part in advancing sustainability and helping companies find the methods, models, and commercial strategies to build a long-term sustainability positioning.
Put sustainability on the agenda
Consumers see themselves as the number one actor towards bringing positive environmental change
24%
Consumers
For profit companies
23%
National political actors Non-profit organizations International political actors
21%
18%
12%
Other
2%
7
Environmental sustainability in business
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