oday’s FIFA World Cup draw – where each nation learns the opponents they will play at next year’s tournament and each host city learns which teams they will welcome – should be a wake-up call for businesses that the time to prepare T is now. Just six months from now, visitors from around the world will descend on the US, Mexico, and Canada, as the three countries jointly host the World Cup tournament. It’s likely to be the largest sporting event in history, with millions of visitors pouring into 16 local markets over the course of five weeks. This means that there will be plenty of challenges and opportunities for your business, even if you think the event will be meaningless to your organization or that you won’t even feel its impact. But a quick review of our comprehensive checklist will open your eyes to the many facets you need to start thinking about now.
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