... continued f rom cover
person I place my confidence in to pick up where I am leaving off.
me, on the stage was a kind of gruff guy I'd never heard of ... his name was Dan.
As I enter my final days, I hope OUR community, OUR TRIBE will stick together. Adam and the Magnetic Marketing No B.S. Inner Circle team need YOU, now, more than ever. Although I will no longer be with you, the community we have created together, the camaraderie we share, and the support we provide must continue. As my last request, please help me to keep our entrepreneurial community thriving to benefit you, your business, and entrepreneurs in the future.
I was so mesmerized by his speech (especially his Al the Plumber story of which I’ve never tired!), that I RAN to the back of the room in the middle of a pack of at least 400 Dentists who, that day, purchased Dan's flagship product (on cassette tapes), "Magnetic Marketing!" Dan taught me everything about business that my father would have, if he could have. When I first met him 23 years ago, I was like Willy Loman in "Death of a Salesman." I was clueless and penniless ... close to losing my home and my practice. Dan just looked at me with that gruff exterior (but heart of GOLD on the inside) and said, "You're doing this all wrong." And then, for the next 23 years, he helped me learn how to "do it right." I'll never forget the days we (a small group of students of Dan) used to spend with Dan in his basement (his "meeting room!”) ... or the original Platinum Mastermind he ran. Not only was Dan a GENIUS marketer and business mentor and friend (in his own way) ... but he had a wonderful sense of humor. The majority of the amazing business and LIFE connections I've made over the last 2 1/2 decades have been directly, or indirectly, the result of working with and knowing Dan. How many times have we all said, "ALL ROADS LEAD BACK TO PLANET DAN!" He designed and lived the life that HE chose. I can't think of another human being who was SO good at doing ONLY what HE wanted ... WHEN
All my best,
Dan
he wanted and with WHOM he wanted. Dan's definition ... "AUTONOMY."
Although as I write this, Dan is still with us, by the time you read this, he may be gone. He’s already hung in there nearly a week after he wrote the above letter, and, for the moment, is in critical but stable condition. "When I first met Dan 23 years ago, I was like Willy Loman in 'Death of a Salesman.' I was clueless and penniless ... close to losing my home and my practice."
Then there was his view on cell phones! He HATED them and would NOT have one. One day, during a break in a Titanium meeting, he needed to make a call. We're standing in the hall and he says to me, " Orent ... give me your phone." I handed himmy iPhone. Dan stared at my phone, then handed it back to me, and said ... "YOU DIAL!"
Dan, from Elizabeth and Tom … we LOVE you. Thank you for everything.
Part II of “Dan Kennedy” begins with “Lessons I Learned from Dan” and is continued in the October Newsletter
I MET DAN IN 1996.
I had just finished my presentation to 1,000 Dentists. Then I took a seat in the audience. After
Continued in October issue
CREATE AUTONOMY "I can't think of another human being who was SO good at doing ONLY what HE wanted ... WHEN he wanted and with WHOM he wanted. Dan lived his definition of autonomy."
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