Italian Collection CASE STUDY
Cohesive luxury with Pravins
At Pravins Milton Keynes, HW16602P Notte Chevron becomes a defining architectural feature from the outset. Framing the boutique’s entrance, the chevron timber forms a striking backdrop to the illuminated 3D Pravins signage and individually cut brass lettering, creating a showstopping focal point within the luxury quarter of Centre MK. Designed by Studio Duncalf, the use of Notte Chevron extends throughout the store, appearing on interior wall cladding around the back bar and incorporating a concealed door to the back-of- house. The repeated application of the same timber product creates a sense of cohesion across the space, allowing other materials - arabescato marble, bronze reeded glass and plush velvets to layer in contrast and richness. The impressive, rich timber panelling expresses Pravin’s luxury and heritage, reinforcing craftsmanship and a sense of refined elegance. Beyond aesthetics, Notte Chevron plays a key role in reinforcing Pravins’ wider brand identity. Used across multiple retail locations, it establishes a clear and cohesive material language, supporting recognition while allowing each boutique to retain its own character.
Italian Collection HW16602P Notte | p125
Photographer: Calvert Studios Design & Installation: Studio Duncalf
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All prices are shown per sqm unless stated and exclude VAT. Prices accurate at time of printing.
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