PromoShop Summer Trends 2026

Inspired by the blockbuster hero energy dominating theaters this summer, we reimagined our Summer Trends Guide as a full hero narrative. One where bold ideas replace safe plays, creativity becomes the superpower, and branded merch earns its moment in the spotlight.

Inside, you’ll meet a lineup of heroes. Each is built around a different summer vibe, occasion, and mindset. Together, they band together to take down “The Forgettable” and help make your brand look like a hero!

PSSSST.... We’re giving away three $100 gift cards for the theater of your choice! Tell us your superpower in the survey below to enter for a chance to win!

CLICK HERE

*Please enter by EOD May 31, 2026. Winners will be notified June 1, 2026.

Corporate Office: Los Angeles, CA Locations: CA, FL, GA, ID, IL, MA, MI, NJ, NY,PA, TN, TX, UT, WI, and Canada

Pricing Disclaimer: Due to the uncertain nature of tariffs and the economy, pricing is subject to change, so we have opted out of including pricing in the catalog. All pricing available upon request. Please contact your account executive today for pricing and/or to discuss additional product ideas to include in your next promotion.

WARNING: Cancer & Reproductive Harm: www.P65Warnings.ca.gov

Some of the products within this catalog may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.oehha.ca.gov or reach out to your account executive.

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E VERY GREAT STORY NEEDS A VILLAIN. THIS SUMMER, THAT VILLAIN IS THE FORGETTABLE . SAFE IDEAS, TIRED MERCH, AND PROMO THAT BLENDS INTO THE BACKGROUND INSTEAD OF MAKING AN IMPACT. WE DECIDED TO CHANGE THE STORY.

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T HE RADIANT DRAWS POWER FROM SUNSHINE AND LONG SUMMER DAYS. POOL DECKS, BEACH FRONTS, AND MOMENTS WHERE THE UVS ARE HIGH. WHEREVER SUMMER IS AT FULL STRENGTH, THE RADIANT IS STRONGEST. THIS HERO ONLY WORKS WITH SUMMER ESSENTIALS BUILT TO LIVE IN THOSE CONDITIONS. MERCH THAT PEOPLE KEEP CLOSE, REACH FOR INSTINCTIVELY, AND CARRY FROM ONE SUN‑SOAKED MOMENT TO THE NEXT.

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KEYCHAIN CORD

LANYARD CORD

EYEWEAR STRAP CORD

W hen summer is at full strength, the essentials matter most — the pieces you grab without thinking and rely on all day long . This lineup is built for sun‑drenched days, hands‑free movement, and merch that stays close no matter where summer takes you.

CROSSBODY PHONE CORD

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SAND-FREE TOWEL BACKPACK

SUN BUM ROAD TRIPPER SET

BEACH TOWEL CLIP

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ULTRA UVP SHORELINE HOODED PULLOVERS

UNISEX VINTAGE TIE-DYED T-SHIRT

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T he Radiant stays cool under pressure. These are the layers and details that protect without weighing you down — breathable, bright, and built to handle long days in the sun. From lightweight coverage that keeps the heat in check to small personal touches that make summer feel like summer , these essentials are easy to throw on, easy to live in, and built to stay with you all day.

COCONUT SHELL FRIENDSHIP BRACELETS

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HYDROFLASK MICRO HYDRO MINI BOTTLE

FRANK GREEN CERAMIC BOTTLE

SS COLOR CHANGING WATER BOTTLE

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MULTI-FUNCTION CLEANING BRUSH

Subzero Trend Alert: Glacier Blue Bottles & Tumblers

STANLEY ICEFLOWS TM 2.0 FLIP STRAW TUMBLER

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ICOOL HALE 18-CAN HARD SIDED COOLER

EMBROIDERED SLIDES

WATER-RESISTANT BLUETOOTH SPEAKER

B uilt for sun, water, and movement, these grab‑and‑go essentials keep things cool, dry, and within reach. Easy to carry and made for long days outside, they’re designed to help you stay out longer without slowing down.

IGLOO PACKABLE PUFFER COOLER BAG

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ORIGINAL BOGG BAG

BABY BOGG BAG

WATER-RESISTANT CELL PHONE POUCH

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FREEZER POPS W/ BRANDED WRAPPERS

FULL COLOR FREEZER POP COOLERS

W hen the sun is high and the heat is relentless, these feel‑good essentials step in with instant relief. From tasty frozen treats and cooling comforts to pet‑friendly favorites made for sunny adventures, this lineup brings refreshment, reward, and a little extra joy to the hottest days of the season.

14 GUMMY SNACKS COMPOSTABLE ECO-DIGIBAGS TM

PREMIUM PET BANDANAS

DUAL COLLAPSIBLE PET BOWL

AQUA PEARLS TM HOT/COLD PACK

VAPUR ® EZ LICK PORTABLE DOG WATER BOTTLE

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FOAM TRUCK’N CAP

250TH WET/DRY BAG

AHEAD PERFORMANCE CAP

IGLOO AMERICANA PARTY JUG

NOMADIX ORIGINAL TOWEL

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CELEBRATE AMERICA KIT

SPECIAL MISSION: AMERICA 250 This collection brings modern Americana energy front and center. Made for Fourth of July moments, backyard parties, and brands that want to celebrate! This is how you mark history. With inspired merch that feels fresh, intentional, and worthy of the moment.

NOMADIX BANDANA TOWEL

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A FTERGLOW THRIVES WHEN THE SUN GOES DOWN AND THE ENERGY SPIKES. CONCERT NIGHTS, PACKED STADIUMS, OUTDOOR FESTIVALS, AND MOMENTS THAT ONLY MATTER IF YOU’RE THERE WHILE THEY’RE HAPPENING. THE MERCH HERE IS BUILT FOR EXPERIENCES. PRODUCTS PEOPLE BRING WITH THEM, USE IN REAL TIME, AND SHOW OFF IN THE MIDDLE OF THE ACTION. IF IT DOESN’T ENHANCE THE MOMENT, IT DOESN’T BELONG IN THIS LINEUP.

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TOP CUP BY BALL TM 16 oz FULL COLOR ALUMINUM CUP

PRO VISION FESTIVAL BLANKET

AHEAD 1995 CAP

EPITOME, PORTABLE 10,000 MAH MINI FAST CHARGING POWER BANK

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SMALL CLEAR STADIUM TOTE

T hese Aferglow essentials are made for staying in it. Thoughtfully designed for the full arc of live events, these pieces support comfort, compliance, and connection, so the experience won’t fade when the lights go down.

SEATTLE CLEAR CROSSBODY BAG

SIGMA CLEAR MINI SLING

CLEAR STADIUM BACKPACK

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EXTRA-LARGE SLIP SCARF

FULL COLOR NEOPRENE LIP BALM SLEEVE HOLDER

A fterglow is all about statement accessories that can keep up all weekend long. Drawn to pieces that feel playful, expressive, and built for live music days that blur into nights, Afterglow gravitates toward accessories that work as hard as they stand out. That’s where the silky scarf steps in—back in the spotlight, refreshed with bold graphics, fluid textures, and endlessly wearable styling options.

THE SLIP SCARF

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SO MANY WAYS TO USE!

“MIMIC” FABRIC FEELS LIKE SILKY SATIN

KNOTTED HAIR TIE SETS

SCRUNCHIE 3-PACK

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MINI FONTAINE TOTE CHARMS

MINI DAYBREAK BACKPACK CHARM

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MINI TOTE BAG CHARMS

Teeny-Tiny Trend Alert: Mini Bag Charms

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TAKEYA ® 18 oz ACTIVES GLOW IN THE DARK BOTTLE

FRANK GREEN REUSABLE PARTY CUPS

INFINITUNES WIRELESS SPEAKER & CHARGER

F rom sun‑soaked days to spotlight moments, this lineup shows up bold. Statement style, shared sound, and high‑energy essentials bring confidence, attitude, and presence wherever the light hits.

AUGUST RECYCLED BLADE SPORT SUNGLASSES

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FULL COLOR 12 oz SLIM TORCH CAN COOLER

JBL PARTYBOX ON-THE-GO ESSENTIAL

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IGLOO ® PARTY BAR 125 QT COOLER

STADIUM SCARVES

THE LOUDCUP

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SOCCER SPF 15 LIP BALM KEYCHAIN

PENNANT FLAGS

RECHARGEABLE MAGNETIC PHONE FAN

SPECIAL MISSION: Summer of Soccer With the big tournament series taking over screens, stadiums, and watch parties, this mission taps into one of the biggest cultural moments of the year. These ideas are perfect for fans, teams, offices, and brands looking to join the excitement.

SOCCER M&MS COLOR CHOICE IN COMPOSTABLE ECO-DIGIBAG TM

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C APTAIN HALFDAY LIVES FOR SUMMER FRIDAYS AND THE FREEDOM THAT COMES WITH CLOSING THE LAPTOP EARLY. HE SHOWS UP WHERE WEEKENDS START EARLY. GOLF COURSES, PICKLEBALL COURTS, CAMPING TRIPS, WORKOUTS, ROAD TRIPS, BEACH HANGS AND EVERYTHING THAT HAPPENS WHEN YOU LOG OFF EARLY.

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BLUE TEES GOLF 3 MAX+ RANGEFINDER WITH CUSTOMIZED CASE

PINS AND ACES LIQUORSTICK

PITCHFIX: THE FLASH 26

T his is where early Fridays really pay off. These are the upgrades that make a quick round feel dialed — smart gear, easy wins, and thoughtful details that don’t slow you down. Grab your bag, head out, and let the afternoon do the rest.

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PRIDE MATCHBOOK 4 WOOD TEES, 1 BALL MARKER

GAMBLIN’ GOLF PACK OF 12 BALLS

SNAPS HAT CLIP GOLF BALL MARKER

GHOST GOLF UTILITY POUCH

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SUBLIMATED POLO W/ MICRO LOGO PATTERN

FOOTJOY 68” GOLF UMBRELLA

SWIG GOLF PARTEE FLIP+SIP BOTTLE

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JOHNNIE-O MEN’S TALON

T hese are the kinds of upgrades that click once you have them. Familiar silhouettes, cool brands, and smart details come together to make afternoons feel easier and more personal. From apparel that looks clean in motion to gear that feels intentional in hand and effortless in use, every piece here earns its spot without trying too hard.

PHONE GRIP OUTDOOR MAGNETIC BLUETOOTH SPEAKER

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THERAGUN PRO PLUS

ARCTIC ZONE ® 20 CAN INSULATED PICKLEBALL TOTE COOLER

JBL SOUNDGEAR CLIP OPENEEAR HEADPHONES

N ot every afternoon needs a full plan. These easy‑going essentials are made for quick resets, casual movement, and moments that help you feel better without slowing you down. It’s gear that keeps the day moving — just at a better pace.

RALLYPACK SIX PERFORMANCE PICKLEBALLS

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EVERYDAY YOGA CARDS

MARY JANE YOGA SOCKS

RESTORE RECYCLED RPET YOGA BAG AND MAT

2 PIECE EXERCISE DICE

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MOTEL METAL KEY TAG WITH BOTTLE OPENER

LVL MOTEL KEYCHAIN

BAMBOO MOTEL KEYCHAIN

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Trend Alert: Vintage Motel Key Chains with a Twist!

PICKLEBALL MOTEL KEYCHAIN

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50W TIRE INFLATOR

NOCS STANDARD ISSUE 8X WATERPROOF BINOCULARS

T he best camping trips come down to the details. These easy, thoughtful accessories help things run smoother, feel more comfortable, and stay enjoyable from setup to wind‑down. It’s the kind of gear that quietly improves the overall experience once you’re out there.

COLLAPSIBLE SOLAR-POWERED LANTERN

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FLIP, SERVE & STORE BOARD

HYDRO FLASK ® 28 oz HOT FLASK & CUP

CAMPING BLANKET

ASOBU ® MOONSHINE VACUUM INSULATED MASON JAR COOLER

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CAMELBAK CLASSIC TM LIGHT 70 oz HYDRATION PACK

NOMAD DUFFEL 42

WOMEN’S SUCKER FOR SUMMER TM HALF-ZIP PULLOVER

MEN’S SPIRE VALLEY TM WINDBREAKER

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RICHARDSON 7-PANEL TRUCKER

RORA BASICS SUMMIT CAMP CAP

AZORES QUICK DRY SHIRT (MEN’S & WOMEN’S)

G etting away doesn’t always mean slowing down. This mix of versatile layers, easy carry, and everyday essentials is built for moving between moments without missing a beat. Comfortable, dependable, and easy to live in, these pieces are ready for whatever the day turns into — from trails and travel to downtime that stretches longer than expected.

COFFEETHREAD TM DRIP BUCKET HAT

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EASY GO FOAM TRAVEL PILLOW

BELLROY LITE RECYCLED DUFFLE

FREQUENZ HEADPHONES

AVIANA TM ROWAN RECYCLED NYLON BOTTLE SLING - AWARE TM

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TRAKARD SMART TRACKER CARD

THERABODY SLEEP MASK

SPECIAL MISSION: PTO

Summer PTO just hits different. The season where flights are booked, bags are packed, auto‑reply is on. PTO isn’t downtime, it’s go time. We focused on travel-ready essentials that are perfect for appreciation gifts and brand touchpoints that feel useful, thoughtful, and are ready to go wherever you’re headed.

SAMSONITE OUTLINE PRO CARRY-ON

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T O BE CONTINUED …

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