Dr. Kourosh Maddahi - August 2020

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Simple Changes to Double Your Instagram Engagement

Be More Social Interact regularly with both your followers and the people you hope will become followers. Look for accounts with people who may like what you post and interact with them, Social media consultant Louise Myers recommends the 5/3/1 rule: Like five posts, comment on three posts, and you should earn one new follower. #Smile For Real The hashtag #smile appears on over 395 million different posts on Instagram. It’s one of the most commonly used tags on the platform. The tag may feel frivolous — another tag in a list of tags in a caption —but it highlights how important a smile is to us! If you post many selfies, make sure your smile presents your best self. Our brains can very quickly distinguish between a real smile and a fake one, and we don’t like fake smiles. We interpret fake smiles as being deceitful and are less likely to engage with that person — or in this case, that post. If you aren’t sincerely smiling in your selfies (because you’re self-conscious about your teeth), do something about it. Look into how whitening, implants, or orthodontics can help boost your confidence and your social media engagement. Refer a friend, get a brighter smile! That’s right, every time you refer a friend to Dr. Maddahi, you get one FREE teeth cleaning!

For years now, social media has been ingrained into our lives. In the age of social distancing, social media has become a very important tool for staying connected. Instagram in particular has seen an uptick in daily users during the COVID-19 pandemic. Use this time to step up your social media game and boost engagement on all of your posts. Find the Best Time to Post You know how to post consistently — now learn to post with strategy. Time your posts for when your audience is most active. Generally, posts that go up on weekdays get the most engagement. As a rule of thumb, aim for lunch breaks (11 a.m.–1 p.m.) and when people get off work (4–6 p.m.). But remember that every audience is different. Check your analytics to learn when your target followers are most active. Use Geotagging Sharing photos from a popular location? Turn on geotagging. Posts with a location get 79% more engagement compared to posts that don’t include a location. This applies to Instagram stories as well as individual posts. Users looking for that geotag will quickly find your posts.

World’s Best Vegan Chimichurri

This tasty sauce originated in Latin America and is easy to make: It has just eight ingredients and takes only five minutes to whip up. The flavors in the recipe are flexible, so you can experiment with different herbs and spices. Then, pour over rice or your favorite grilled foods and enjoy!

INGREDIENTS •

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1/2 cup oil (extra-virgin olive oil recommended) 1/4 cup vinegar (apple cider vinegar recommended) 2 cloves garlic, minced 4 tbsp fresh parsley, finely chopped

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2 tbsp dried oregano

1/2 tsp salt (Himalayan pink salt recommended) 1/4 tsp ground black pepper Cayenne pepper, to taste

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DIRECTIONS 1.

In a bowl, add all ingredients except cayenne and whisk until well mixed. If desired, add cayenne pepper a little at a time until you reach your preferred level of spiciness. 2. Serve immediately or, for an even better taste and texture, refrigerate for 1–2 days. 3. Youmay increase the batch size, but keep the ratio of oil and vinegar the same—2-to-1. Store in an airtight container in the fridge for up to 3 months. Inspired by Simple Vegan

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