MILES&SMILES Turkish Airlines is taking major steps towards its goal of expanding the privileged world of Miles&Smiles. The popular program which has grown from 250 thousand to more than 16.5 million members in 20 years.
Miles&Smiles, Turkish Airlines’ frequent flyer program started in 1989 under the name Frequent Flyer. In 2000, the Shop&Miles credit card was co-issued with Garanti Bank, and members’ lives began to be touched in all areas. In 2006, a 4-tier status structure was introduced, and the name of the program was changed to Miles&Smiles, which is still used today. In 2008, with participation in Star Alliance, members were offered the advantage of earning and redeeming Miles on their travel with airlines included in the Alliance, along with the opportunity to maintain their status advantages. In 2009, Turkish Airlines further diversified the way members earn and use Miles. A number of new applications were launched to acquire new members, including Family Membership, Shopping with Miles, Miles Conversion, Miles Transfer, and You&Friends.
20 YEARS FROM BOUTIQUE TO TOP THE NEXT 10 YEARS
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