In 2012, the Shop&Miles credit card brand was changed to Miles&Smiles credit card, to reflect the name of the program and consolidate the brand perception. Smiling Doctors, Tax&Smiles, and Kids Club were added to the applications on offer. In 2012, Turkish Airlines received the “Program of the Year” (Europe and Africa) award at the Freddie Awards as well as the “Co-branded Credit Card of the Year” for its Miles&Smiles program.
FROM BOUTIQUE AIRLINE TO THE TOP IN 20 YEARS
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