Shop&Miles online shopping website enabled members to redeem their Miles on alternative channels.
Established in 2014, the Shop&Miles online shopping website enabled members to redeem their Miles on alternative channels instead of award tickets. Since 2016, Turkish Airlines has been a member of LOYST and participates in the committee where strategic decisions are taken within Star Alliance. In 2017, Turkish Airlines issued a co-branded credit card with Diners Club Slovenia - a first in an overseas market - in an effort to attract Miles members abroad. In 2022, Shop&Miles was incorporated into Turkish Airlines, and all operational processes started to be carried out by the company. As of 2022, the total number of Miles&Smiles contracted banks increased to 21, including six co-branded credit cards and 15 point-to-mile conversion agreements. The Cash&Miles application, which allows members to spend their Miles on an airline ticket even when they lack enough points for a full award ticket, was launched.
FROM BOUTIQUE AIRLINE TO THE TOP IN 20 YEARS
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