Turkish Airlines established a crisis desk the first day of Covid-19 cases and monitored developments as they unfolded moment by moment. From the start, developments were monitored closely by maintaining communication with the competent health and aviation authorities. As a result of its assessments, Turkish Airlines identified alternative scenarios and different strategies in line with these scenarios. During that critical period, rapid adaptation to changing conditions and effective crisis management stood out as the keys to success. Turkish Airlines’ primary actions were to stop flights to countries where Covid-19 cases were on the rise in consultation with the relevant authorities, take necessary hygiene measures, and implement measures against the spread of the pandemic. However, flights came to
a standstill for a period of time due to countries closing their borders and imposing travel restrictions. As a result, Turkish Airlines had to ground many of its aircraft, first on international flights and then on domestic flights. From the beginning of the pandemic, Turkish Airlines focused on keeping its costs at manageable levels and maintaining its liquidity, as well as adapting in the best way possible to the “new normal” conditions. To this end, Turkish Airlines reviewed all investment items one-by-one with strict financial discipline. Turkish Airlines either postponed or canceled its investments in a way that would not jeopardize flight safety and continuity of operations.
FROM BOUTIQUE AIRLINE TO THE TOP IN 20 YEARS
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