AJET STRATEGY
2019
2022
2023
2024
2026
2028
Sustainability Growth and Profitability
Incorporation
Fleet Renewal (NEO/MAX)
PSS & Digital Transformation
Brand Positioning
42%-58%
27%-73%
Domestic 93% International 7%
Domestic & International ASK Ratios
Turkish Airlines incorporated AnadoluJet under the name “AJet” in order to have a presence against intense low-cost carrier (LCC) competition. The target market is not served by Istanbul Airport as its main hub, but by Sabiha Gökçen, Ankara, and Antalya. The opening of the second runway at Sabiha Gökçen is critical to AJet’s growth projections. Turkish Airlines aims to utilize the additional capacity to be offered here to its advantage to bolster AJet’s presence in Europe and the Middle East, and increase the weight of international routes in its operations.
Turkish Airlines made a significant fleet expansion to put AJet ahead of the competition and boost its growth momentum. Over the next ten years, AJet aims to further expand its fleet with new generation aircraft and reach a fleet of 200 aircraft, all new generation. AJet plans to raise its new generation fleet ratio to 45% in 2024 and 98% in 2028.
FROM BOUTIQUE AIRLINE TO THE TOP IN 20 YEARS
189
Made with FlippingBook - Share PDF online