BRAND AND CUSTOMER SATISFACTION Always aiming for more, Turkish Airlines makes continuous passenger-oriented improvements and enhancements.
Turkish Airlines is widely recognized as a global brand in key areas such as customer experience, service quality, and product quality. Various rating agencies, such as Skytrax and APEX, which measure passenger feedback as a reference, have presented Turkish Airlines with many awards. Always aiming for more, Turkish Airlines makes continuous passenger-oriented improvements and enhancements to be the best version of itself. The company has set numerous goals under its long-term strategy to deliver a unique, enjoyable, effortless, and customized customer experience at dozens of passenger contact points.
As part of these efforts, Turkish Airlines will provide internet service on all aircraft, standardize Business Class seats, and renew about 30,000 seats in all classes. The company plans to increase the number of international lounges and deliver superior service quality. Product and service standards will be defined under the goal of creating a customer-oriented organizational culture. Customer experience and hospitality training will be provided to Turkish Airlines’ personnel and service providers. Turkish Airlines plans to allocate a budget for sponsorships to boost awareness via various brand and celebrity collaborations. The loyalty program will make Miles&Smiles more effective and expand the active membership by 1.5 times. In today’s world, data is an increasingly
To maximize the customer experience by increasing flight comfort, cabin interior transformation initiatives
encompassing many aspects, such as seats, in-flight internet, and in- flight entertainment system, are priority agenda items.
critical asset. Turkish Airlines aims to undertake numerous
digital transformation efforts to personalize products and services, and ensure that passengers receive an integrated service across all channels.
FROM BOUTIQUE AIRLINE TO THE TOP IN 20 YEARS
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