WE AIM TO BECOME THE MOST PRESTIGIOUS AIRLINE IN THE WORLD
CUSTOMER EXPERIENCE
MARKETING & COMMUNICATION
DIGITALIZATION
Cabin Transformation (Seat, Wi-Fi, IFE) • Providing internet service on all our aircraft • Standardizing our Business Class seats • Renewing approx. 30,000 seats Increasing the Number of International Lounges Opening 20 new international lounges by 2028 Passenger-Centric Improvements (Cabin Crew, Check-In, Boarding)
Brand and Celebrity Collaborations • UEFA Champions League Sponsorship • Turkish Airlines EuroLeague Sponsorship • Amateur World Golf Cup Sponsorship • Porsche Tennis Grand Prix Sponsorship • CHIO Aachen
Easy Check-In and Self-Service Channels • Possibility to conduct all transactions via online channels • Kiosk, self baggage drop, contactless boarding with biometric verification Full Retailing Platform Simplified ticketing from a single channel Digital Transformation • An integrated customer experience across all channels • Seamless internet access at airports, lounges, and on board • Customized products and services across all channels
Media Collaborations and Events
Loyalty Program (Member and Partner Engagement) • Expanding the active Miles&Smiles
membership by approx. 1.5 times
1.2 BILLION USD (5 YEARS)
215 MILLION USD (YEARLY)
600 MILLION USD (5 YEARS)
FROM BOUTIQUE AIRLINE TO THE TOP IN 20 YEARS
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