DIGITALIZATION AND INNOVATION Driven by its differentiation and competitive advantage strategies, Turkish Airlines aims to rank among the top three airlines in digitalization globally within three years.
Recent advancements in technology, digitalization, and innovation have driven Turkish
Digitalization and innovation also offer numerous benefits to mitigate potential challenges stemming from human involvement.
Airlines to prioritize digitalization and innovation strategies. Turkish Airlines recognizes the significant potential for growth in Türkiye’s startup ecosystem and aims to position itself as a technology- driven company. This strategic focus allows Turkish Airlines to embrace digital transformation, reduce reliance on foreign technology, and adapt to the evolving needs of today’s world. Technology and digitalization touch every aspect of life today and are positioned at the center of our existence. Digitalization and innovation are an essential part of the aviation ecosystem, emerging as a necessary component and a competitive area for airlines. Advancements in digitalization and innovation play a crucial role for airlines in achieving market superiority, boosting operational efficiency, reducing costs, and enhancing customer satisfaction.
Within the airline industry, digitalization facilitates the integration and streamlining of various processes such as
distribution, ordering, check-in, and accounting. Simultaneously, digitalization enables airlines to enhance the passenger experience at every touchpoint. Seamless experiences lie at the core of aviation innovation, encompassing features such as self-service kiosks, self-service baggage drop facilities, uninterrupted internet connectivity, online task completion, minimal waiting times, biometric verification, and personalized check-in. These elements collectively contribute to creating a seamless and flawless travel experience for passengers.
FROM BOUTIQUE AIRLINE TO THE TOP IN 20 YEARS
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