Turkish Airlines plans to expand the role these technologies play across the company. In addition, the company aims to provide the necessary systems infrastructure for the use of data and AI optimization in areas such as new revenue management approaches,
the provision of various aviation services and use CRM customization and additional services such as merchandising to reduce costs and increase revenues. To achieve its targets, Turkish Airlines aims to boost R&D expenditures gradually as a proportion of revenue to 1% by 2033. Driven by its differentiation and competitive advantage strategies, Turkish Airlines aims to rank among the top three airlines in digitalization globally within three years.
operational needs, financial technologies, cybersecurity measures, and customer
experience. With analytical models working on passenger data, Turkish Airlines plans to prepare products and packages customized in price and content for a certain customer profile or individuals and make them available in all channels. The company is also planning to enter into third-party agreements for
FROM BOUTIQUE AIRLINE TO THE TOP IN 20 YEARS
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