In 2009, Turkish Airlines highlighted its continuously developing and evolving products and services as a rising airline brand on a global scale with its “Feel like a Star” campaign featuring Oscar-winning actor Kevin Costner. Turkish Airlines has also worked with big names in the field of sports, reaching hundreds of millions of football fans all over the world with sponsorship agreements signed with FC Barcelona in Spain, and Manchester United in Britain in 2010. Collaborations in areas such as shirt sponsorships, aircraft livery, and commercials have helped the Turkish Airlines brand to be recognized across a wide geography, from Europe to Asia.
FROM BOUTIQUE AIRLINE TO THE TOP IN 20 YEARS
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