In 2012 and 2013, Turkish Airlines’ collaborations with Kobe Bryant, star player of the Los Angeles Lakers NBA team, and Lionel Messi, who played for FC Barcelona, took the brand’s promotional efforts to the next level.
The “Legends on Board” and “Selfie Shootout” commercials were highly appreciated by audiences. In 2015, “Selfie Shootout” was named “Commercial of the Decade” during YouTube’s 10 th anniversary celebrations.
FROM BOUTIQUE AIRLINE TO THE TOP IN 20 YEARS
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