CEO Warrior May/June 2019

2 SOCIAL MEDIA MARKETING SECRETS FOR SERVICE BUSINESSES It doesn’t matter what type of service business you operate; you need to use social media to help with your marketing. Down below are two social media marketing tips that you need to know.

SECRET NO. 1: MAINTAIN CONSISTENT BRANDING

Are you looking for some plumber marketing ideas? Maybe you’re

marketing your HVAC business and need a new strategy. Or you may be marketing your furniture business and don’t know where to turn. Regardless of what service you’re in, social media is the key.

Your brand has more power than you realize. Your brand is your power in modern marketing. People trust good brands, and they buy services from the people they trust. The goal is to create a brand that delivers a consistent message and provide useful advice to your followers. Focused messaging helps to build a brand around providing extra value to followers. Your social media branding has to be consistent with the messages you’re putting out there. You can’t just tell clients that you provide more useful information than any other business and then do nothing. They’re going to go to your social media pages and see you’re full of crap. Establish your brand and its message. Then use your social media profiles to stay consistent with that brand and message. SECRET NO. 2: USE SOCIAL MEDIA TO GENERATE CALLS Here’s one of the key social media secrets for service businesses. Your social media pages can become lead- generating machines. You just don’t see it yet because you rarely do anything with yours. Let’s focus on using social media to generate calls. What do you have to do? Here’s a couple of social media marketing tips that might help: Here’s the key.

Let me hit you with some stats.

• Keep your profiles active. Answer questions, and have useful content posted on them. A dead page isn’t going to attract any followers. • Make the content easy to share. A follower may not need what you’re selling with a post, but they may know someone who does. • Choose the right platform. If you’re serving the consumer market, Twitter and Facebook probably serve your needs best. If you’re a B2B company, get on LinkedIn. • Don’t be afraid to use ads. If you’ve got some awesome content to share, invest in it a little. Boost it so it grabs people’s attention. Remember, once is never enough when it comes to your marketing. Keep putting your business in front of your followers’ faces. It’s all about providing value consistently. If you keep doing that, you’ll start generating more calls from social media. If you want three more social media marketing tips for your service business, see our article at CEOWarrior.com/ marketing-tips-service-business.

Facebook has damn near 1.5 billion active users daily. That’s a huge audience that you’re not reaching if you don’t have a social media marketing strategy. Almost 75 percent of your customers will check social media before making a purchasing decision. That means three out of every four people will look you up on social media before taking a conversation further. What are they going to think about your barren profile that has no followers?

And that’s assuming you even have profiles to begin with.

It’s the 21st century. You can’t stick to the traditional marketing that worked 20 years ago. You need to understand the social media secrets for service businesses that will get you ahead.

Here’s the good news.

Service businesses, by and large, are pretty slow to adopt social media. If you do it now, you’re going to overtake your competitors on one front of the marketing battle. The question now is simple:

How?

That’s what I’m going to cover with these two social media marketing tips.

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